What You'll Do

Pardot / Marketing Cloud Account Engagement

Build, configure, test, and optimize marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).

Build, configure, test, and optimize marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).

Design and manage automated lead nurturing journeys and engagement programs.

Design and manage automated lead nurturing journeys and engagement programs.

Configure segmentation lists, automation rules, completion actions, dynamic lists, and other Pardot automation functionality.

Configure segmentation lists, automation rules, completion actions, dynamic lists, and other Pardot automation functionality.

Build and optimize lead scoring, grading, and qualification models.

Build and optimize lead scoring, grading, and qualification models.

Develop forms, landing pages, email templates, and lead capture workflows.

Develop forms, landing pages, email templates, and lead capture workflows.

Create personalized and segmented B2B marketing campaigns based on prospect behavior, attributes, and lifecycle stage.

Create personalized and segmented B2B marketing campaigns based on prospect behavior, attributes, and lifecycle stage.

Support campaign tracking, attribution, and reporting within Pardot and Salesforce.

Support campaign tracking, attribution, and reporting within Pardot and Salesforce.

Maintain strong data quality and ensure accurate synchronization between Pardot and Salesforce CRM.

Maintain strong data quality and ensure accurate synchronization between Pardot and Salesforce CRM.

Lead Management & Marketing Automation

Translate client marketing strategies and business requirements into scalable marketing automation solutions.

Translate client marketing strategies and business requirements into scalable marketing automation solutions.

Develop lead nurturing and lifecycle strategies that effectively move prospects through the marketing and sales funnel.

Develop lead nurturing and lifecycle strategies that effectively move prospects through the marketing and sales funnel.

Configure lead routing, qualification, and handover processes between marketing and sales.

Configure lead routing, qualification, and handover processes between marketing and sales.

Identify opportunities to improve conversion rates, campaign performance, and marketing-to-sales alignment.

Identify opportunities to improve conversion rates, campaign performance, and marketing-to-sales alignment.

Troubleshoot automation, synchronization, campaign, and data issues.

Troubleshoot automation, synchronization, campaign, and data issues.

Perform thorough QA and testing before campaigns and automation workflows go live.

Perform thorough QA and testing before campaigns and automation workflows go live.

Email & Campaign Development

Build and optimize responsive email campaigns and templates.

Build and optimize responsive email campaigns and templates.

Support personalization and dynamic content based on prospect data and behavior.

Support personalization and dynamic content based on prospect data and behavior.

Develop landing pages and forms that integrate effectively with marketing campaigns.

Develop landing pages and forms that integrate effectively with marketing campaigns.

Apply HTML and CSS where required to customize emails, forms, and landing pages.

Apply HTML and CSS where required to customize emails, forms, and landing pages.

Monitor campaign engagement and recommend improvements based on performance data.

Monitor campaign engagement and recommend improvements based on performance data.

Salesforce Integration & Data Management

Work with Salesforce CRM and Pardot to ensure reliable synchronization of prospect and customer data.

Work with Salesforce CRM and Pardot to ensure reliable synchronization of prospect and customer data.

Support field mapping, campaign attribution, segmentation, and lead management processes.

Support field mapping, campaign attribution, segmentation, and lead management processes.

Troubleshoot data synchronization and integration issues.

Troubleshoot data synchronization and integration issues.

Collaborate with Salesforce and technical specialists where more complex integrations are required.

Collaborate with Salesforce and technical specialists where more complex integrations are required.