Job description
What You'll Do
What You'll Do
Marketing Automation & Campaign Delivery
Marketing Automation & Campaign Delivery
Build, configure, test, and deploy marketing campaigns using Salesforce Marketing Cloud.
Design and manage customer journeys across email, SMS, push notifications, and other supported channels.
Configure audience segmentation, decision splits, triggers, personalization, and automation workflows.
Develop dynamic, personalized customer communications that support business objectives.
Execute audience selection using customer data and predefined business rules.
Campaign Development & Technical Execution
Campaign Development & Technical Execution
Build responsive email templates using HTML, CSS, AMPscript, JavaScript, and Salesforce Marketing Cloud capabilities.
Utilize SQL to support audience segmentation, campaign targeting, and data management.
Configure and maintain automation workflows, data extensions, and ETL processes where required.
Perform comprehensive campaign QA, testing, troubleshooting, and deployment validation.
Monitor campaign delivery, engagement, and performance while identifying opportunities for optimization.
Client Consulting & Collaboration
Client Consulting & Collaboration
Collaborate closely with marketing, CRM, creative, product, and technical teams to deliver high-quality campaigns.
Work directly with clients and stakeholders to translate marketing strategies into technical solutions.
Provide guidance and best practices around Salesforce Marketing Cloud capabilities and customer journey design.
Support continuous improvement initiatives across marketing automation processes and customer engagement programs.
Continuous Improvement
Continuous Improvement
Identify opportunities to improve campaign performance, automation efficiency, and customer experience.
Troubleshoot platform, campaign, and data issues to ensure reliable execution.
Stay up to date with Salesforce Marketing Cloud capabilities and evolving marketing automation best practices.
What We're Looking For
What We're Looking For
What We're Looking For
Must-Haves
Must-Haves
Must-Haves
3+ years of hands-on Salesforce Marketing Cloud experience.
Strong experience building and deploying customer journeys using Salesforce Marketing Cloud.
Excellent understanding of marketing automation, customer journey orchestration, and multi-channel campaign execution.
Experience with email, SMS, push notification, and personalized customer campaigns.
Strong HTML and CSS skills for email development.
Experience using SQL for audience segmentation, targeting, and campaign execution.
Experience with AMPscript and/or JavaScript within Salesforce Marketing Cloud.
Experience configuring automation workflows, data extensions, and campaign automation.
Strong understanding of customer data management and campaign quality assurance.
Excellent troubleshooting and problem-solving skills.
Strong communication skills with confidence working directly with clients and stakeholders.
Ability to manage multiple campaigns and priorities simultaneously.
Nice-to-Haves
Nice-to-Haves
Nice-to-Haves
Experience with Salesforce Pardot (Marketing Cloud Account Engagement).
Salesforce Marketing Cloud certifications.