About MonaireMonaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact.We’re growing fast across commercial and enterprise portfolios — and we’re looking for a marketing leader who can build and scale our demand generation engine.What You’ll DoYou’ll own a part of Monaire’s funnel end-to-end — strategy, execution, and optimization. This is not a “manage the agency” role. You’ll architect the systems, test relentlessly, and double down on what works.Your core responsibilities:Own the strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.Build the foundation — establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.RequirementsWho You AreYou’re a hybrid: analytical and creative, scrappy and strategic. You’ve built marketing funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.Minimum qualifications:5+ years in marketing, growth, or demand gen — ideally in B2B SaaS, cleantech, or IoTDemonstrated success designing and optimizing multi-channel campaignsProficient in CRM analytics, and A/B testing toolsStrong copywriting instincts and an ability to translate technical value into business ROIDeep understanding of data-driven decision-making — you live in dashboardsBias toward execution: you test, learn, and iterate faster than others can planBonus points if you:Have experience selling to facilities, operations, or energy management professionalsHave built inbound systems from scratch (tools, workflows, automation)Can code in SQL or build dashboards to self-serve your insightsHave worked in an early-stage startup or energy/proptech environmentBenefitsMission-driven: Reduce carbon emissions and operational costs for the built environmentEarly ownership: You’ll define how Monaire growsFast feedback loop: Your campaigns will have visible, immediate impact on revenueWork with a sharp, motivated team of engineers, designers, and operators building category-defining techCompetitive base salary and meaningful equityUnlimited PTOAbout MonaireMonaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact.We’re growing fast across commercial and enterprise portfolios — and we’re looking for a marketing leader who can build and scale our demand generation engine.What You’ll DoYou’ll own a part of Monaire’s funnel end-to-end — strategy, execution, and optimization. This is not a “manage the agency” role. You’ll architect the systems, test relentlessly, and double down on what works.Your core responsibilities:Own the strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.Build the foundation — establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
About Monaire
About MonaireMonaire is transforming how commercial buildings manage HVAC systems through AI-powered automation and insights. We combine sensors, smart thermostats, and machine learning to deliver massive energy savings, operational transparency, and sustainability impact.
We’re growing fast across commercial and enterprise portfolios — and we’re looking for a marketing leader who can build and scale our demand generation engine.
demand generation engine.
demand generation engine.What You’ll Do
What You’ll DoYou’ll own a part of Monaire’s funnel end-to-end — strategy, execution, and optimization. This is not a “manage the agency” role. You’ll architect the systems, test relentlessly, and double down on what works.
Your core responsibilities:
Your core responsibilities:- Own the strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
Own the strategy — build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
Own the strategy
Own the strategy- Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
Design and test campaigns across channels — email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
Design and test campaigns
Design and test campaigns- Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
Develop the ICP and messaging framework — distill Monaire’s value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
Develop the ICP and messaging framework
Develop the ICP and messaging framework- Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.
Run experiments like a scientist — track metrics, analyze conversion paths, and use data to iterate weekly.
Run experiments like a scientist
Run experiments like a scientist- Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
Collaborate cross-functionally
Collaborate cross-functionally- Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
Own marketing analytics — instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
Own marketing analytics
Own marketing analytics- Build the foundation — establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
Build the foundation — establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
Build the foundation
Build the foundation