As the Integrated Communications Manager, you’ll join our Group Customer and Communications team, helping to shape and deliver some of Nationwide's most visible and impactful marketing campaigns. Working closely with colleagues across marketing, communications and agency partners, you'll play a key role in bringing integrated campaigns to life across multiple channels and audiences.
Reporting to the Head of Brand, Social & Integrated Communications, you'll help ensure every campaign delivers against our brand and commercial objectives while creating meaningful connections with existing and new audiences. This is a highly collaborative role where creativity, organisation and strong stakeholder management skills are essential to success.
This is a 12-month secondment opportunity.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.
If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
25 days holiday, pro rata
Private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance-related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub – access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.
If you want to find out more about using AI in our recruitment process, please read more here.
Disability Confident
We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.
That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.
Apply safely with Nationwide
Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.
The hiring manager for this role is Jo Trimmings, and the main recruitment contact is Ola Crown.
Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Manager.
What you’ll be doing
You'll lead the delivery and coordination of major integrated marketing campaigns, bringing together multiple disciplines to create engaging and effective customer experiences. Working closely with internal teams and agency partners, you'll ensure campaign plans are fully aligned, integrated and executed to a high standard, maximising resources and delivering against agreed objectives.
You'll oversee campaign delivery from planning through to execution, managing budgets, monitoring risks and maintaining strong governance throughout. You'll also stay connected to emerging marketing trends, audience behaviours and creative innovations, using these insights to keep our campaigns, activations and content fresh, relevant and effective.
About you
As a minimum you’ll have:
Proven experience delivering large scale integrated marketing campaigns across multiple channels
Experience managing external agencies and coordinating the work of multiple stakeholders to deliver successful campaign outcomes
Demonstrable ability to develop and execute creative marketing activity that engages new and existing audiences
Experience managing campaign budgets and monitoring associated risks and governance requirements
Strong stakeholder management, influencing and communication skills, with the ability to build effective relationships across teams
Ability to manage multiple priorities and deliver high quality work within a fast paced environment
Evidence of keeping up to date with marketing trends, consumer behaviour and emerging best practice to inform campaign activity
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
