WebMD Careers - Program Marketing Manager

Jobvite3 LocationsMid Level

$68K–75KActiveverified May 22, 2026

Job description

WebMD Careers { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-05-06", "description": "

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct-to-HCP programs, such as funded microsites/destinations and other digital products.The role encompasses the tracking, analysis, reporting, and optimization of complex marketing campaigns, with increasing opportunities to leverage AI-driven tools and automation to enhance performance and efficiency. For the successful candidate, this position offers great opportunity and exposure to marketing analytics, campaign strategy, and cross-functional collaboration while working in an exciting and highly motivated environment.

Role Responsibilities include, but are not limited to:

Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Analyze traffic of all programs and provide strategic insights on campaign and creative performance
Optimize list targeting and segmentation to improve response rates and overall yield
Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Qualifications:

3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
Experience in digital marketing, including email, media, and contextual linking
Bachelor\u2019s degree in Marketing, Communications, Business or a related field; or equivalent experience
Advanced MS Excel and Access skills
Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
Advanced communication and writing skills
Strong analytical and problem-solving skills
Demonstrated ability to work in a fast-paced environment
Responsible, accountable, and results-driven
Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
Knowledge of databases/database marketing a plus
Pharmaceutical or healthcare marketing experience a plus

\u00A0

Salary range:

$68,000 - $75,000\u00A0\u00A0\u00A0Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.\u00A0Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)

\u00A0Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

\u00A0

", "hiringOrganization": { "@type": "Organization", "name": "WebMD", "logo": "https:\/\/app.jobvite.com\/logo\/6740logo1525460257399Company_1641402672016.png" }, "employmentType": "Full-Time", "industry": "Other", "identifier": "oIF5zfwL", "jobLocation": [ { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Newark", "addressRegion": "New Jersey", "addressCountry": "United States" } } ], "title": "Program Marketing Manager", "baseSalary": { "@type": "MonetaryAmount", "currency": "", "value": { "@type": "QuantitativeValue", "minValue": "", "maxValue": "", "unitText": "" } } } Program Marketing Manager Job ID 2026-1557 Other Newark, New Jersey Apply Description Position at WebMD Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.The Program Marketing Manager is an integral member of the Medscape Program Marketing team. This position will create and manage direct marketing plans to achieve contractual traffic goals for direct-to-HCP programs, such as funded microsites/destinations and other digital products.The role encompasses the tracking, analysis, reporting, and optimization of complex marketing campaigns, with increasing opportunities to leverage AI-driven tools and automation to enhance performance and efficiency. For the successful candidate, this position offers great opportunity and exposure to marketing analytics, campaign strategy, and cross-functional collaboration while working in an exciting and highly motivated environment.Role Responsibilities include, but are not limited to:Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programsReview and approve all marketing materials, including copy and creative, in development, ensuring best practices are followedClosely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverablesAnalyze traffic of all programs and provide strategic insights on campaign and creative performanceOptimize list targeting and segmentation to improve response rates and overall yieldInterface directly with Sales and internal teams on program performance, providing clear updates and recommendationsCross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performanceLeverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiencyIdentify opportunities to incorporate AI and automation into marketing processes to improve scalability and performanceQualifications:3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analyticsExperience in digital marketing, including email, media, and contextual linkingBachelor’s degree in Marketing, Communications, Business or a related field; or equivalent experienceAdvanced MS Excel and Access skillsWorking knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.comExperience working directly with a Sales team (e.g., sales deployment, sales analytics)Advanced communication and writing skillsStrong analytical and problem-solving skillsDemonstrated ability to work in a fast-paced environmentResponsible, accountable, and results-drivenExperience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plusKnowledge of databases/database marketing a plusPharmaceutical or healthcare marketing experience a plus Salary range: $68,000 - $75,000 Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results. Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:Health Insurance (medical, dental, and vision coverage)Paid Time Off (including vacation, sick leave, and flexible holiday days)401(k) Retirement Plan with employer matchingLife and Disability InsuranceEmployee Assistance Program (EAP)Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment. Apply Apply Later ← Back to Current Openings Share lang: en_US Share LinkedIn Facebook Twitter Email Powered by Jobvite

WebMD Careers { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-05-06", "description": "

Role Responsibilities include, but are not limited to:

Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Analyze traffic of all programs and provide strategic insights on campaign and creative performance
Optimize list targeting and segmentation to improve response rates and overall yield
Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Qualifications:

3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
Experience in digital marketing, including email, media, and contextual linking
Bachelor\u2019s degree in Marketing, Communications, Business or a related field; or equivalent experience
Advanced MS Excel and Access skills
Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
Advanced communication and writing skills
Strong analytical and problem-solving skills
Demonstrated ability to work in a fast-paced environment
Responsible, accountable, and results-driven
Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
Knowledge of databases/database marketing a plus
Pharmaceutical or healthcare marketing experience a plus

\u00A0

Salary range:

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)

\u00A0Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

\u00A0

WebMD Careers { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-05-06", "description": "

Role Responsibilities include, but are not limited to:

Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Analyze traffic of all programs and provide strategic insights on campaign and creative performance
Optimize list targeting and segmentation to improve response rates and overall yield
Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Qualifications:

3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
Experience in digital marketing, including email, media, and contextual linking
Bachelor\u2019s degree in Marketing, Communications, Business or a related field; or equivalent experience
Advanced MS Excel and Access skills
Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
Advanced communication and writing skills
Strong analytical and problem-solving skills
Demonstrated ability to work in a fast-paced environment
Responsible, accountable, and results-driven
Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
Knowledge of databases/database marketing a plus
Pharmaceutical or healthcare marketing experience a plus

\u00A0

Salary range:

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)

\u00A0Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

\u00A0

{ "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-05-06", "description": "

Role Responsibilities include, but are not limited to:

Create, execute, and optimize direct-to-physician marketing plans to ensure traffic goals are met for promotional online programs
Review and approve all marketing materials, including copy and creative, in development, ensuring best practices are followed
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Analyze traffic of all programs and provide strategic insights on campaign and creative performance
Optimize list targeting and segmentation to improve response rates and overall yield
Interface directly with Sales and internal teams on program performance, providing clear updates and recommendations
Cross-functionally manage internal teams, including Business Intelligence, Project Management, and Production, around tracking and reporting of marketing tactics and overall campaign performance
Leverage AI-driven tools and emerging technologies (e.g., AI agents, automation, or analytics platforms) to support reporting, and workflow efficiency
Identify opportunities to incorporate AI and automation into marketing processes to improve scalability and performance

Qualifications:

3+ years combined experience in any of the following: sales operations, digital marketing, digital agency, or digital analytics
Experience in digital marketing, including email, media, and contextual linking
Bachelor\u2019s degree in Marketing, Communications, Business or a related field; or equivalent experience
Advanced MS Excel and Access skills
Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
Experience working directly with a Sales team (e.g., sales deployment, sales analytics)
Advanced communication and writing skills
Strong analytical and problem-solving skills
Demonstrated ability to work in a fast-paced environment
Responsible, accountable, and results-driven
Experience or familiarity with AI tools, automation platforms, or AI-assisted marketing workflows is a plus
Knowledge of databases/database marketing a plus
Pharmaceutical or healthcare marketing experience a plus

\u00A0

Salary range:

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)

\u00A0Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

\u00A0

Program Marketing Manager

Job ID 2026-1557

Other Newark, New Jersey

Similar jobs

Jobvite

WebMD Careers - Program Marketing Manager

Mid Level

posted last month