Verified 3d agoPosted 14 days ago
Trade Marketing Manager - Reckitt (Nutley, NJ, US, 07110)
ActiveVerified 4h ago
Job description
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.Team
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.About the role
As a Trade Marketing Manager, you will play a critical role in developing and implementing trade strategies that drive category and brand growth across channels and customers. You will leverage consumer, shopper, category, and customer insights to create winning 4P (Product, Price, Promotion, Placement) strategies and Local Success Models that are executed through partnership with Sales and Marketing teams. This role requires strong commercial acumen, analytical capability, and cross-functional leadership to ensure successful market execution and delivery of Reckitt's business objectives.
Your responsibilities
- Develop channel and customer trade strategies aligned with business and brand priorities.
- Generate shopper, consumer, category, and customer insights to drive growth.
- Lead 4P strategy (Product, Price, Promotion, Placement) and execution excellence.
- Define and implement Local Success Models and PICOS standards.
- Build channel-specific go-to-market plans for launches and customer activation.
- Manage trade investment and shopper marketing budgets to maximize ROI.
- Collaborate cross-functionally with Sales, Marketing, Finance, Category, and Supply teams.
- Analyze performance, forecast results, and optimize commercial effectiveness.
- Support innovation launches through sell-in strategies and execution plans.
The experience we're looking for
- Bachelor’s degree required.3-5+ years of experience in Trade Marketing, Category Management, Sales, Shopper Marketing, or related commercial roles.
- Strong commercial and analytical skills with experience driving business growth.
- Experience developing trade strategies, promotions, and customer activation plans.
- Ability to leverage shopper, consumer, and category insights to drive results.
- Experience with forecasting, trade investment analysis, and business planning.
- Familiarity with NielsenIQ, Circana/IRI, or customer POS data preferred.Strong communication, presentation, and stakeholder management skills.
- P&L management experience preferred.Advanced Excel and PowerPoint skills.Ability to travel as needed.