Job description
Job Summary:
The job holder is responsible for developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Brand Team, responsible for develop, steer and implement marketing activities to increase the National, execution and benchmarking of all programs designed to increase brand visibility and Sales volume.
Duties & Responsibilities:
· Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.
· Support Managers in coordinating the Marketing content for trade partners ( shopper-based placement and assortment recommendations, promotions and pricing analysis).
· Execute together Go-To-Market strategies, trade marketing initiatives and measure the success of implementation in terms of project ROI.
· Coordinate with Field Representatives to action specific promotional activities in stores and develop Consumer promotions in collaboration with Brand Manager and National sales Manager.
· Identify and develop necessary Point of Sales tools to increase brand presence, market share and act as the key liaison between product team and buyers.
· Maintain customer relationships and improve customer satisfaction.
· Leads management and process improvement related to the trade contact database
· Coordinates consumer research projects with research partner, sets research objectives, gains alignment on methodology.
· Solve trade partners’ issues, cooperating with them and with the Sales & Marketing team.
· Report sales needs and field intelligence to sales / marketing teams.
· Analyse brand sell through results by channel and make recommendations to increase results.
· Create and maintain trade calendar of activities working with both the Sales & Marketing team.
· Ensure that product display areas are maintained in local markets and that they are optimally displayed.
Requirements
Requirements:
· -Bachelor Degree in Marketing/ Business Administration or any related field.
· - 2-5 years of Experience in Trade marketing
Skills & Abilities:
· Advanced Communication Skills
· Excellent command of English language (writing, reading, speaking)
· Analytical Thinking
· Time management
· Project Management
· Data Mining
· Fundamental Analysis
· Structured Data Analysis