Job description
We are looking for a TikTok Shop Strategist to lead the creative and content strategy for TikTok Shop across multiple markets. You will be responsible for identifying what works on TikTok, turning trends and product insights into strong creator briefs, reviewing content before publication, and helping build a scalable content engine for TikTok Shop. The ideal candidate understands how TikTok content drives product discovery, engagement, and sales. You know what makes a video feel native to the platform, how to brief creators, how to evaluate hooks and storytelling, and how to adapt content for different markets and audiences.