TEST - BD - Social Media Senior Manager Canada

## Description Marketing Strategy, Calendar and Campaign management⁃ Monitor beauty communication and social digital landscape⁃ Formulate brand marketing calendar.⁃ Lead campaign planning⁃ Align with Area Commercial Executives for new product key selling points, social story⁃telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL, BA /KOL Social channels)⁃ Lead the Unity omni⁃channel execution⁃ Develops PR/KOL strategies and roadmap.⁃ Develops and executes CSR strategy.Social Digital Marketing and Communication ManagementPartner with Corporate Marketing to formulate Social Digital/CRM Strategies, develop social digital, media plan and communication plan to translate the brand voice into the real voice of target consumer. Monitor community to ensure Brand image and in alignment with Regional marketing cascades and achieve brand objectives:⁃ Partner with Corporate Marketing Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.⁃ Manage external agencies on campaigns and social media content implementation.⁃ Explore opportunities to leverage with emerging social media trendsPR/KOL/Community Management⁃ Decide on local KOLs, relevant PR/Community.⁃ Develop KOL/PR Plan and content strategy with ideas, topics for editorial write⁃ups, pressdiscussions, key monthly highlights. Manage relationship with KOLs for regular support and campaign focus, project collaboration. Implements community activation⁃ Implements paid and non⁃paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.Marketing Operation Management⁃ Consider global brand objectives and strategic direction and analyze local market/competitive trends to align with Product and Retail Marketing⁃ Prepare market/business analysis, evaluate competitive challenges, and identify opportunities for growth.⁃ Maintain close contact with Education on current and upcoming programs⁃ Evaluate promotion and advertising program, develop consolidated report and recommend improvements or changes.⁃ Monitor and give direction to Product and Retail Marketing for Visual Merchandise ordering, and planogram development, no charge ordering, and tester ordering.⁃ Manage the ROI of all marketing campaign and deliver business objective⁃ Manage the consistent of all kind of communication though out campaign.⁃ Ensure to measure all marketing campaign by data consolidation and analysis⁃ Responsible of report and analysis on all marketing plans and activities.Budget Management⁃ Responsible of budget planning for marketing in alignment with brand budget⁃ Manage and deliver budget⁃ Identify new opportunities of cost savings/cut⁃down expense⁃ Declare the risk related to budget if you forecast there is a riskCompetition Management⁃ Identifies and evaluates competitive product launches and promotions⁃ Maintains updated record of competitive advertising.⁃ Spends time in the field at points of distribution and all relevant competitors.⁃ Consolidate & analyze competitive benchmarking in the marketPeople coaching⁃ Own the responsibilities to make team member(s) success in their role by identified strength and weakness and designing some sufficient trainings⁃ Provide prompt supportsOther Managerial Projects:⁃ Assist Brand General Manager to prepare strategic Marketing calendar and communicate with Regional Brand team ⁃ Lead & manage stakeholders⁃ Lead & manage crisis management ## Qualifications ⁃ University Degree, preferably major in Marketing and Communication with 3⁃5 years relevant experience.⁃ Sales and/or retail marketing a plus.⁃ Excellent communication skills, written and oral⁃ Experience with all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations.⁃ Good industry knowledge and network of relationships in the industry ⁃ with customers, distributors, retailers, suppliers, press, advertising agencies, and other business partners.⁃ Beauty marketing experience within makeup/skincare metier with in⁃depth knowledge of Social Digital era.⁃ Meticulous, highly organized, critical thinking and able to perform a variety of tasks in a fast⁃paced environment.⁃ Proven leadership skills including the ability to lead, motivate, coach direct reports, being capable to influence and build collaborative relationships with different stakeholders. Clear achievement is a must⁃ Abilityto develop creative, effective, measurable marketing initiatives⁃ Good knowledge in Microsoft Office software applications.