Job description
• Research and insights
• To conduct research and gather insights about the target audience, the market, the competitors, and the client's objectives.
• Utilizing various methods and tools, such as surveys, interviews, focus groups, online analytics, and social media listening, to collect and analyze data.
• Synthesizing the findings and identifying the key insights that will inform the creative strategy and brief.
• Creative strategy and brief
• To develop the creative strategy and brief for the campaign, summarizing the creative strategy and providing the essential information and guidance for the creative team
• The account planner must be able to craft a clear, concise, and inspiring brief that defines the problem, the opportunity, the proposition, the tone, and the deliverables
• Developing proposals
• Formulating and developing proposals for campaigns, and leading a project team to develop pitch proposals
• Testing and evaluation
• Designing and implementing various testing methods, such as pre-testing, post-testing, and tracking, to measure the impact and performance of the campaign
• Monitoring and reporting on the feedback and reactions of the audience, and the industry.
• Using the results and learnings from the testing and evaluation to optimize the campaign and provide recommendations for future improvements.
• Relationship building and communication
• To build and maintain strong relationships and communication with the client, the creative team, and other stakeholders
• Other R&R
• Staying updated on the latest trends, technologies, and best practices in advertising and related fields.
• Generating and sharing new ideas, insights, and perspectives that challenge and inspire the client, the creative and the account team
Requirements
- Bachelor's degree in Business, Marketing, or any related field.- 10+ years of experience in a similar role.
- Agency experience is a MUST.
- Fluency in English & Arabic.