Job description
Specification & Product Development Engineer (Readymix)
Job Purpose
- Early engage with project design teams & technical stakeholders to endorse & specify Lafarge’s wide range of VAPS portfolio and grow its market share. Develop & manage new product introductions with respect to market needs and customer pain-points.
Key Responsibilities
1-Health & Safety:
Adhere to and enforce relevant legislation and policies and ensure that highest degree of safety and safe working practices are maintained
2-Functional:
- Lead the prescriptive selling of the Value-Added Products portfolio among key project specifiers including (developers, consultants, architects, and governmental authorities) to expand market reach and strengthen product positioning.
- Build and maintain strong relationships with design communities and technical stakeholders to increase product adoption across targeted projects and sectors.
- Drive lead generation activities in close coordination with the Value-Added Products team to identify new business opportunities supporting sales growth.
- Develop and maintain professional technical and commercial illustrations, including Product presentations & Technical data sheets
- Conduct value engineering exercises by preparing detailed product comparisons and quantifying value propositions to support customer decision-making and project specifications.
- Collect and analyze market intelligence related to competitors, market positioning & customer needs, while closely monitoring competitor activities and recommending proactive countermeasures and strategic responses to maintain competitiveness.
- Support new product development initiatives through testing, validation, and coordination with the Quality Department and the Value Added Products team.
- Plan and execute new product launch activities, driving targeted engagement with design communities, technical stakeholders, and key customers through strategic market activities.
- Provide direct and indirect technical support to the Value-Added Products sales team across all geographies and project types.
Education
Qualifications & Experience
Education:
- Bachelor’s Degree of Civil/Construction Engineering.
Technical Skills:
- High Technical & Presentation Skills.
- High ability to influence technical bodies.
Experience:
- 3+ years of experience in Construction market; preferably in Specifications and/or technical market.
- Wide knowledge of building materials & construction systems.