Job description
As a Senior Product Marketing Manager at Sage you will lead the strategy and execution of key product marketing initiatives, shaping how we position and grow our Sage Intacct solution in the market. You’ll define go-to-market strategies, value propositions, and messaging frameworks that resonate with target audiences and drive adoption and growth. You’ll partner closely with Product and go-to-market teams to bring new offerings to market, ensuring strong product-market fit and commercial impact. This role requires a strategic mindset, strong cross-functional leadership, and a deep understanding of the accounting and financial software landscape. You’ll play a critical role in driving innovation, customer adoption, and market differentiation Required Location: This role is hybrid, based 3 days a week in our Vancouver office and 2 days from home. About You: Minimum Qualifications: • At least 6 years in a product marketing role for B2B SaaS solutions (required) - ideally in accounting, finance, fintech, or payments software • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content • Exceptional verbal and written communication skills, with the ability to confidently take a lead in thought leadership and present at webinars, conferences, and industry events • Deep customer empathy to influence product and marketing efforts • Ability to translate technical capabilities into concise buyer-facing language • Critical thinking skills and a curious mindset for business and market analysis • Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches Why Join Sage? Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. Sage Copilot is a prime example. You’ll join a collaborative, forward-thinking team global product marketing org where innovation, inclusion, and empowerment drive everything we do. You'll find a place where your ideas matter, your work has purpose, and where you'll have the chance to help define how we bring that innovation to life. You’ll join a team that values creativity, collaboration, and customer obsession. Together, we’ll tell the stories that inspire businesses to thrive powered by Sage, and by you.