Senior Marketing Manager (Crypto and ICO marketing experience required) at Oddup

Activeverified Jun 13, 2026

Job description

www.oddup.com Website

www.oddup.com

Website

Apply with Indeed (function (d, s, id) { var js, iajs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) { return; } js = d.createElement(s); js.id = id; js.async = true; js.src = "https://apply.indeed.com/indeedapply/static/scripts/app/awi-bootstrap.js"; iajs.parentNode.insertBefore(js, iajs); }(document, 'script', 'indeed-apply-js')); Back to all openings See all the jobs at Oddup here: http://oddup.recruiterbox.com/jobs Senior Marketing Manager (Crypto and ICO marketing experience required) Hong Kong, US | Full-time | Partially remote function getHumanizedDate(timestamp) { var monthNames = [ "Jan", "Feb", "Mar", "Apr", "May", "Jun", "Jul", "Aug", "Sep", "Oct", "Nov", "Dec" ]; var date = new Date(Number(timestamp)*1000); var day = date.getDate(); var monthIndex = date.getMonth(); var year = date.getFullYear(); return monthNames[monthIndex] + ' ' + day + ', ' + year; } function initUpdateDatetoLocalTime() { var allDates = document.querySelectorAll('[data-time]'); for (var i = 0; i < allDates.length; i++) { allDates[i].innerHTML = getHumanizedDate(allDates[i].dataset.time) } } initUpdateDatetoLocalTime(); Apply with Linkedin Apply with Indeed Apply Job Description Due to rapid growth and expansion, we are looking for a strong marketing professional who can hold ultimate responsibility for the marketing activities at Oddup and oversee the development and delivery of fully integrated marketing for our business. You'll work closely with the digital and content teams and be responsible for leading overall marketing initiatives with a focus on new customer acquisition and retention. You will lead action plans, track metrics and closely follow performance. As we expand and roll out to markets globally, you will develop and operationalize go-to-market campaigns and initiatives from concept to execution. In this integral role, you will:• Be responsible for all aspects of daily management for the marketing function• Develop multi-channel marketing initiatives. Key channels include: content marketing, digital marketing, and direct client marketing • Work closely with content marketing to craft stories that showcase the organization's value proposition through all channels• Work closely with our digital team and actively contribute to the strategy and management of key marketing channels including the firm’s global website, social media and paid marketing programs• Improve awareness to accelerate conversion rates at each stage of the sales funnel• Lead the execution of campaigns to targeted customers from the bottom up• Work closely with management and sales to develop and implement strategy the go-to-market vision• Establish, evolve, and develop the marketing planning, analytics, operations, and overall go-to-market disciplines; • Develop, test, and report on relevant KPIs for all marketing activities• Work with our growth team to integrate the overall marketing growth strategy. Required Experience:• 10+ years of Marketing experience required, with at least 2 in a marketing leadership and expansion role• Manage the launch of ICO, Cryptocurrency products, categories and marketing activations.• Develop, communicate and implement marketing strategies and ensure all teams are aligned to the objectives required to achieve the strategies• Develop a comprehensive marketing calendar and ensure the whole marketing team are aware of the dates and hit the set milestones• Develop and implement new market and exapnsion go-to-market strategies• Track record of success in senior marketing roles and still have the ability to get down into the trenches, implement solutions in both digital and traditional marketing channels• Results focused with strength in using data and analytics to support marketing programs • Work closely with the company’s Sales team; enables them to meet their commercial objectives by providing them with appropriate tools, materials and presentations• Work closely with product management team to define marketing materials and programs Ideally, you will:• Be a self-starter and highly motivated to achieve • Have the ability to work in a fast-paced, entrepreneurial environment • Be able to deal with ambiguity and make things happen • Have excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply• Have strong leadership qualities, with experience in a cross-functional, team environment How to Apply To be considered for this role, send your application, CV, relevant samples, and earliest possible start date to [email protected] function getHumanizedDate(timestamp) { var monthNames = [ "Jan", "Feb", "Mar", "Apr", "May", "Jun", "Jul", "Aug", "Sep", "Oct", "Nov", "Dec" ]; var date = new Date(Number(timestamp)*1000); var day = date.getDate(); var monthIndex = date.getMonth(); var year = date.getFullYear(); return monthNames[monthIndex] + ' ' + day + ', ' + year; } function initUpdateDatetoLocalTime() { var allDates = document.querySelectorAll('[data-time]'); for (var i = 0; i < allDates.length; i++) { allDates[i].innerHTML = getHumanizedDate(allDates[i].dataset.time) } } initUpdateDatetoLocalTime(); Apply Apply with Linkedin Apply with Indeed Apply for this opening at ?apply=true Back to all openings See all the jobs at Oddup here: http://oddup.recruiterbox.com/jobs Fetching your Linkedin profile ... Application Form Apply with Linkedin Apply with Indeed grecaptcha.ready(function () { document.getElementById('job_application_form').addEventListener("submit", function (event) { event.preventDefault(); grecaptcha.execute('6LeH04UUAAAAADE9wHZVTWG944Agpm1vN71xquU8', {action: 'hosted_site'}) .then( function (token) { // Verify the token on the server. inputs = document.querySelectorAll("input[name='g-recaptcha-response']"); for (i = 0; i < inputs.length; i++) { inputs[i].value = token } // Perform the "default" action of submitting the application form document.getElementById('job_application_form').submit(); }) }, {once: true}); }); First Name * Last Name Email * Phone * Resume * Thanks for your time Share this opening with friends