Senior Manager - Social Media Communications - SCO

DP WorldGurgaon, Haryana, Indiafull time
ActiveVerified 5h ago

Job description

  • JD –Manager– Social Media Communications

    BASIC INFORMATION

    Position Name

    Manager – Social Media Communications

    Job Band

    3

    Reporting

    Head – Communications, SCO India

    Location

    Gurgaon / Mumbai

    ROLES & RESPONSIBILITIES

    Job Purpose/Objective

    • To lead DP World India’s social media agenda, strengthening the company’s digital presence and ensuring social channels effectively support brand, communication and business priorities.
    • To build a distinctive and engaging social presence that connects DP World’s capabilities, stories and point of view with the audiences that matter to the business.

    Key responsibilities

    • Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.

    • Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.

    • Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.

    • Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.

    • Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.

    • Develop and update web pages for businesses and enterprise functions.

    • Lead high impact social media campaigns on businesses.

    • Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication

    • Translate technical or complex business information into simple, interesting and social-first content.

    • Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.

    • Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.

    • Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.

    • Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.

    • To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.

    • Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.

    • Manage external creative, social media and production agencies where required.

    • Work with tech team to implement SEO strategies to drive website traffic.

    • Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.

    • Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.

    • QUALIFICATIONS & COMPETENCIES

    Skills and Competencies

    • 5-8 years of experience in digital marketing and content development.

    • Candidates with previous experience of working in corporate communication or PR & Social Media agency having worked with global cross functional teams would be an added advantage.

    • A background in/thorough understanding of the Logistics and Supply Chain Management industry knowledge is a big plus;

    • Strong business and commercial acumen and a strategic mindset
    • Ability to study trends and develop story ideas for customer awareness.
    • The ability to use technology and data to measure the impact of social media activities and generate insights to aid subsequent decision making, as well as the end-to-end execution of large campaigns involving multiple stakeholders (internal, vendors, agencies, media, etc) independently

    • Knowledge of media buying

    • Possess excellent leadership and stakeholder management skills

    • Strong content development knowledge

    • Strong work ethic, reliable, discreet, and able to retain confidential information

    • Professional demeanor, strong brand ambassador for the department and DP World

    • Strong analytical skills and data-driven thinking.

    Stakeholders

    • Internal: Commercial Team / Tech Team/ Communications Team

    • External: Customers / External Vendors

    • Educational Qualification (any one)

    • Master’s in Mass Communication

    • Master’s in Digital Marketing

    • Masters in Business Administration, Master’s in Finance

    • Range/ Min no of years - of overall Experience required

    • 5-10 years

    • Min no of years of Industry specific experience required, if any & the industry type

    • Min. 2 years of experience in logistics industry would be preferred