Senior Manager

Role Summary We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.Digital Marketing Strategy Develop and execute digital marketing strategies aligned with business objectives.Drive customer acquisition, lead generation, brand awareness, and revenue growth.Partner with senior leadership to define digital growth strategies and marketing priorities.Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.SEO & Website Optimisation Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.Conduct keyword research, competitor analysis, and search intent analysis.Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.Develop localisation and multilingual SEO strategies for international markets.Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.Performance Marketing Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.Demand Generation & Content Marketing Develop scalable lead generation strategies to increase MQLs and SQLs.Execute marketing automation and lead nurturing campaigns.Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.Leadership & Stakeholder Management Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.Collaborate with senior leadership and cross-functional stakeholders to drive business growth.Manage agency relationships, marketing budgets, technology platforms, and external vendors.Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.Mandatory International Market Experience Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.RequirementsRequired Skills & Experience Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field (MBA preferred).10+ years of experience in Digital Marketing with at least 3–5 years in a leadership role.Strong expertise in:Digital Marketing StrategySEO (Technical, On-Page & Off-Page)Performance Marketing (Google Ads, Meta, LinkedIn & Bing)Search Engine Marketing (SEM)Website Optimisation & Conversion Rate Optimisation (CRO)Demand Generation & Lead GenerationContent MarketingMarketing AutomationMarketing AnalyticsTools & Platforms Google AdsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Google Search ConsoleAhrefs / SEMrushLooker StudioHubSpot, Salesforce, Zoho CRM, Marketo, Pardot, or similar CRM/Marketing Automation platformsPreferred Experience SaaSSoftware ProductB2B SaaSRestaurant TechnologyE-commerceTechnology organisationsExperience managing Digital Marketing campaigns across international markets and exposure to AI-powered marketing tools and multilingual/global SEO strategies will be an added advantage.Key Success Metrics Organic Traffic & Search RankingsMarketing Qualified Leads (MQLs)Sales Qualified Leads (SQLs)Website Conversion RateReturn on Ad Spend (ROAS)Digital Marketing ROICustomer Acquisition Cost (CAC)Revenue & Pipeline ContributionRole Summary We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.Digital Marketing Strategy Develop and execute digital marketing strategies aligned with business objectives.Drive customer acquisition, lead generation, brand awareness, and revenue growth.Partner with senior leadership to define digital growth strategies and marketing priorities.Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.SEO & Website Optimisation Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.Conduct keyword research, competitor analysis, and search intent analysis.Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.Develop localisation and multilingual SEO strategies for international markets.Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.Performance Marketing Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.Demand Generation & Content Marketing Develop scalable lead generation strategies to increase MQLs and SQLs.Execute marketing automation and lead nurturing campaigns.Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.Leadership & Stakeholder Management Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.Collaborate with senior leadership and cross-functional stakeholders to drive business growth.Manage agency relationships, marketing budgets, technology platforms, and external vendors.Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.Mandatory International Market Experience Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.

Role Summary

Role SummaryRole SummaryRole Summary

We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.

We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.We are looking for an experienced Senior Manager – Digital Marketing to lead Foodhub's digital marketing initiatives across multiple international markets. you will drive customer acquisition, demand generation, SEO, performance marketing, website optimisation, content marketing, marketing automation, analytics, and conversion rate optimisation to support business growth.

The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.

The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.The ideal candidate is a strategic, data-driven marketing leader with experience managing high-performing cross-functional teams and delivering measurable business outcomes across global markets.

Digital Marketing Strategy

Digital Marketing StrategyDigital Marketing StrategyDigital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.

Develop and execute digital marketing strategies aligned with business objectives.

Develop and execute digital marketing strategies aligned with business objectives.Develop and execute digital marketing strategies aligned with business objectives.

• Drive customer acquisition, lead generation, brand awareness, and revenue growth.

Drive customer acquisition, lead generation, brand awareness, and revenue growth.

Drive customer acquisition, lead generation, brand awareness, and revenue growth.Drive customer acquisition, lead generation, brand awareness, and revenue growth.

• Partner with senior leadership to define digital growth strategies and marketing priorities.

Partner with senior leadership to define digital growth strategies and marketing priorities.

Partner with senior leadership to define digital growth strategies and marketing priorities.Partner with senior leadership to define digital growth strategies and marketing priorities.

• Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.

Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.

Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.Collaborate with Sales, Product, Customer Success, Design, and Technology teams to deliver integrated marketing initiatives.

SEO & Website Optimisation

SEO & Website OptimisationSEO & Website OptimisationSEO & Website Optimisation

• Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.

Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.

Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.Lead Technical SEO, On-Page SEO, and Off-Page SEO initiatives to improve organic rankings and website traffic.

• Conduct keyword research, competitor analysis, and search intent analysis.

Conduct keyword research, competitor analysis, and search intent analysis.

Conduct keyword research, competitor analysis, and search intent analysis.Conduct keyword research, competitor analysis, and search intent analysis.

• Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.

Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.

Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.Optimise website architecture, Core Web Vitals, page speed, schema markup, and internal linking.

• Develop localisation and multilingual SEO strategies for international markets.

Develop localisation and multilingual SEO strategies for international markets.

Develop localisation and multilingual SEO strategies for international markets.Develop localisation and multilingual SEO strategies for international markets.

• Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.

Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.

Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.Own website performance, user experience, and Conversion Rate Optimisation (CRO) through landing page improvements and A/B testing.

Performance Marketing

Performance MarketingPerformance MarketingPerformance Marketing

• Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.

Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.

Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.Manage end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, Bing, YouTube, and Display Networks.

• Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.

Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.

Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.Optimise campaigns to maximise ROAS, ROI, conversions, and lead quality.

• Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.

Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.

Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.Own annual digital marketing budgets and ensure maximum ROI across all acquisition channels.

• Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.

Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.

Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.Monitor KPIs including CPA, CPL, CTR, CAC, and ROAS.

Demand Generation & Content Marketing

Demand Generation & Content MarketingDemand Generation & Content MarketingDemand Generation & Content Marketing

• Develop scalable lead generation strategies to increase MQLs and SQLs.

Develop scalable lead generation strategies to increase MQLs and SQLs.

Develop scalable lead generation strategies to increase MQLs and SQLs.Develop scalable lead generation strategies to increase MQLs and SQLs.

• Execute marketing automation and lead nurturing campaigns.

Execute marketing automation and lead nurturing campaigns.

Execute marketing automation and lead nurturing campaigns.Execute marketing automation and lead nurturing campaigns.

• Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.

Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.

Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.Lead content marketing initiatives including blogs, landing pages, product pages, email campaigns, and case studies.

Leadership & Stakeholder Management

Leadership & Stakeholder ManagementLeadership & Stakeholder ManagementLeadership & Stakeholder Management

• Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.

Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.

Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.Build, mentor, and lead high-performing teams across SEO, Performance Marketing, UI/UX, Graphic Design, Motion Graphics, Content Marketing, and Marketing Analytics.

• Collaborate with senior leadership and cross-functional stakeholders to drive business growth.

Collaborate with senior leadership and cross-functional stakeholders to drive business growth.

Collaborate with senior leadership and cross-functional stakeholders to drive business growth.Collaborate with senior leadership and cross-functional stakeholders to drive business growth.

• Manage agency relationships, marketing budgets, technology platforms, and external vendors.

Manage agency relationships, marketing budgets, technology platforms, and external vendors.

Manage agency relationships, marketing budgets, technology platforms, and external vendors.Manage agency relationships, marketing budgets, technology platforms, and external vendors.

• Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.

Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.

Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.Monitor campaign performance using GA4, Looker Studio, CRM platforms, and present actionable business insights.

Mandatory International Market Experience

Mandatory International Market ExperienceMandatory International Market ExperienceMandatory International Market Experience

• Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.

Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.

Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.Candidates must have hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets.

• Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.

Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.

Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.Experience across Ireland, Canada, Australia, and New Zealand will be an added advantage.

• Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.

Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.

Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation is essential.