Purpose & Overall Relevance for the Organisation

Drive profitable and sustainable growth across distributor markets within EMC. Ensure adidas brand leadership through best-in-class distributor management, GTM execution, sell-in and sell-out excellence, and partner capability development.

Sales & Distributor Management

Lead assigned distributor partners across EMC. Own commercial performance, drive revenue growth, manage seasonal sell-in, support sell-out initiatives, and ensure alignment with adidas strategies.

Strategic Planning & Business Development

Develop annual business plans, budgets and forecasts. Identify market expansion opportunities, optimize distributor networks, and drive market share growth.

Market & Competitive Analysis

Monitor market trends, competitor activity, consumer behavior and provide recommendations to leadership.

Operational Excellence & Compliance

Ensure adherence to adidas standards, inventory health, forecasting accuracy, GTM milestones, and cross-functional execution.

People & Capability Development

Develop distributor capabilities and foster a high-performance culture through coaching and best-practice sharing.

KPIs

• Net Sales Growth
• Standard Margin
• Profitability
• OB Conversion
• Sell-Out Performance
• Market Share Growth
• Range Efficiency
• Forecast Accuracy
• Inventory Health

Knowledge, Skills and Abilities

Strong distributor management, negotiation, communication, planning, forecasting, commercial acumen, stakeholder management and analytical skills. Advanced Excel and PowerPoint capabilities.

Requisite Education and Experience / Minimum Qualifications

5-8 years experience in Distributor Management, Sales, Key Account Management or Business Development within sporting goods, fashion, FMCG or retail industries. University degree in Business, Marketing or related field.