Job description
POSITION SNAPSHOT
Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
At least 7-10 years’ experience in FMCG Trade Marketing/Channel Development role, especially in General Trade channel
A DAY IN THE LIFE…
Develop channel vision and strategy in short term and long term plan in a collaboration with cross functional team e.g. Category team, Sales team.
Define and execute One Nestlé Corporate multi-category channel strategies based on shopper insights and customer requirements, aligned with category development initiatives.
Identify and prioritize channel opportunities in line with category priorities.
Accountable and Responsible for ensuring Sales team understanding on channel strategies and priorities
Work cross-functionally to develop channel initiatives that meet shopper, customer, and Nestlé needs; support key commercial propositions in customer JBPs.
Drive Integrated Commercial Planning (ICP) by identifying key opportunities, incorporating shopper behavior, promotional learnings, competitor analysis, and best practices; develop a commercial activity calendar.
Develop assortment strategy to drive availability and distribution within priority categories.
Accountable for monthly activity prioritization in a channel to maximize sales capacity in execution
Lead and coach direct reports; ensure development plans are completed on time and recommend talent for succession planning.
Manage sales projections and ensure budget efficiency on trade investments.
Responsible for ensuring adherence to all company principles and policies.
Ensure compliance of team’s activities with the WHO Code, local code and the Nestlé Instructions
ARE YOU A FIT?
Bachelor’s degree in Business Administration, Economics, or other related fields
Minimum 7-10 years of experience in Trade Marketing, Category Development, or Channel Development.
Demonstrable record of success in a customer facing role.
Understands customers and the selling process
Strong knowledge in Traditional Trade Sales Channel is a must
Highly proficient in MS Excel have strong passion in numbers and data
Very good commercial mindset. Able to find the linkage between data and profitable business results