Job description
Sage is scaling its North America account-based marketing program, and this role will help shape how we identify, prioritize, engage, and convert high-value mid-market accounts across the U.S. and Canada. As Senior Account-Based Marketing Manager, you will lead a high-visibility ABM program focused on outbound pipeline growth, Sales and BDR alignment, account engagement, and measurable opportunity creation. This is a senior individual contributor role for someone who wants to take ownership to refine structure to a growing and maturing ABM program, with leadership empowerment and support who are invested in helping the program scale. This role is designed for an ABM marketer who has helped build, scale, or improve a B2B account-based program and can move confidently between strategy and execution planning in a cross-functional environment. You will have access to an established ABM tech stack, agency support, sales partnership, and a clear business need to create a more connected and measurable ABM engine across North America. Who is Sage & Why Join? Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. Sage Copilot is a prime example. • Own and scale a high-impact ABM program across the US and Canada as Sage continues growing in North America and investing in more targeted ways to reach priority mid-market accounts. • Turn ABM into a measurable revenue channel tied to account engagement, SQOs, pipeline, ROI, and marketing efficiency. • Gain executive visibility and help shape ABM best practices that can influence how Sage approaches account-based marketing across other regions. • Grow your career within a stable, global SaaS company investing heavily in agentic AI and guided by our mantra “We do the Right Thing” and values: Human, Bold, Trust, and Simplify. Location Requirements: Hybrid 3 days per week from our Toronto office. Minimum Qualifications • 5+ years of B2B/SaaS account-based marketing experience, with hands-on ownership of ABM programs. • You have developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns. • Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies. • You're proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms. • You have partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement. • You can speak to running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels. • You have used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency. • You bring strong project management, communication, and cross-functional collaboration skills, with the ability to influence multiple stakeholders and manage campaigns, budgets, and priorities.