Sales Director

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers.

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Job Title: Sales Director - Benelux

Location: Netherlands - Remote

Employment Type: Full-time

The job

As Sales Director, Benelux, you will lead a team of Account Managers to accelerate growth across AVEVA’s most strategic and high value customers in the region. You will set the regional sales direction, build executive customer relationships, deliver predictable performance through hands on coaching, deal leadership, and strong sales governance, utilising your commercial acumen, and the ability to influence both customers and internal teams.

You will drive revenue growth and expansion across AVEVA’s most critical and high-value customers in Benelux. Leading complex enterprise engagements from strategy through negotiation and close.

Success in this role requires raising capability across a mixed tenure team by sharpening account ownership, and embedding disciplined execution that helps individuals and the region consistently exceed targets.

With regular regional travel (approx. 30 to 40 percent per annum), you will play a pivotal role in AVEVA’s success across Benelux.

Key responsibilities

• Lead, coach and develop a team of Account Managers, setting clear performance expectations, operating cadence, and accountability across a mixed tenure team.
• Owning the territory and growth strategy for strategic accounts, using local market knowledge to prioritise focus, coverage and competitive positioning.
• Govern strategic account planning, ensuring clear growth plans, stakeholder mapping, whitespace identification, and measurable outcomes.
• Lead critical deal strategy, including qualification, value positioning, negotiation, close planning, and executive alignment on priority opportunities.
• Drive rigorous pipeline management and forecasting, including pipeline quality, inspection, and forecast accuracy through Salesforce and MEDDPICC.
• Act as executive sponsor for key customers, building senior relationships and leading executive business reviews and strategic planning sessions.
• Collaborate with internal teams across presales, marketing, legal, finance, delivery, support and Customer Success to progress opportunities and resolve escalations.
• Maintain strong industry and portfolio knowledge to align AVEVA capabilities to customer priorities and measurable business outcomes.

Essential requirements

• Proven enterprise software sales leadership experience in the region, with a track record of building high performing teams and delivering predictable growth outcomes.
• Demonstrated success leading complex, multi stakeholder B2B deals, including value based selling, negotiation, and the ability to constructively challenge both customers and internal stakeholders.
• Strong command of sales governance, including MEDDPICC, Salesforce, pipeline health, and forecast accuracy, with consistent target attainment.
• Fluent in English and the local language to a minimum of C1, with strong local market knowledge to shape territory strategy (priority countries/industries/accounts), adapt go-to-market approach by local buying behaviours, and optimise partner coverage.

Desired skills

• Engineering degree in Chemical, Electrical, Mechanical or related field
• Other local language skills are advantageous

Commercial at AVEVA

Our Commercial team, comprised of over 2,000 dedicated colleagues, is the backbone of our customer relationships and business growth. From industry experts and solution architects to sales, support, success managers, and business operations, everyone shares a common goal: to deeply understand our customers' needs and deliver tailored solutions.

If you're passionate about driving growth, tackling complex business challenges, and fostering strong customer relationships, you'll find success and fulfilment in our Commercial team.

Find out more: https://www.aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.