Public Relations Officer

Our Client
Our client, a high-end luxury company, seeks to employ a Public Relations Officer.

Key Responsibilities:

• Build and maintain relationships with media houses and fashion/lifestyle journalists.
  
• Draft and distribute press releases for new collections, events, and milestones.
  
• Secure media coverage (print, online, TV) for brand activities and key launches.
  
• Manage press attendance and coverage at exclusive events and store openings.
  
• Monitor media mentions and prepare press clippings reports.
  
• Handle crisis communication in conjunction with the Corporate Communications Manager.
  
• Coordinate interviews with senior management for media features.
  
• Manage the press section of the website and media database.
  
• Pitch stories to editors to secure feature placements.
  
• Organize press kits and sample send-outs for photoshoots.
  

Requirements

• B.Sc. in Mass Communication, Journalism, Public Relations, or English.
  
• Minimum 5-7 years in PR.
  
• Luxury PR Agencies, Lifestyle Media, Fashion Houses, or Hospitality PR
  
• Media networking and relationships building.
  
• Excellent writing and editing skills.
  
• Crisis communication management.
  
• Event management and coordination.
  
• Storytelling and pitching.
  
• Attention to detail.
  
• Confidence and presentation skills.