Job description
Job Scope:
This position is responsible for developing and executing a comprehensive marketing strategy to support the hospital’s strategic plan. The PR and marketing manager has first-hand visibility into the inner workings and aspects of health care public relations and marketing.
Main Responsibilities:
- Service Line and Physician Marketing: Develop and execute local, performance-based marketing campaigns designed to drive patient volume in the hospital. This could include, out of home advertising, digital advertising, community seminars, and lectures/speaking events.
- Digital Content Management: Responsible for department and service line web content ; news-style feature stories on physicians, staff and patients; rich content (including video and infographics); and daily social media content.
- Digital Community Management: Monitors and engages with user of online platforms, such as: Facebook, Twitter, and Instagram.
- Print Collateral: Create and maintain brochures, fliers, notices, forms, etc. for particular departments, events or physicians.
- Event Logistics: Provides event planning including onsite management and participation ; customized collateral development ; develops handouts and targeted presentation materials.
- Community Relations: Position the hospital in improving the health of the community by: creating and distributing preventive health information; identifying new partners in the community; and managing the community benefits programs.
- Media Relations: In coordination with the management, identify and develop storytelling opportunities to highlight the hospital’s positive community impact in news publications.
Requirements
Qualifications & Skills:
- Understanding of the relationship traditional marketing, current online/digital technology, and social media.
- Creative thinking.
- Excellent written and oral communications skills.
- Ability to meet deadlines and multitask.
- Knowledge of Word, PowerPoint, Excel and Outlook.
Minimum Requirements:
- Bachelor’s degree in Public Relations, Marketing, or any related fields.
- 3-4 years Marketing, PR or communications experience is a must.
- Fluency and/or familiarity with digital and social media is a must.
- Fluency in English and Arabic is a must.