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Performance Marketing Strategy & Incentives Lead

Visualisation in South San ...South San Francisco, United Statesfull timeLead
$80/hrExpired

Job description

Our Client, a world leader in Biotechnology is looking for a "Performance Marketing Strategy & Incentives Lead" for SSF, CAJob Duration: Long Term Contract (Possibility Of Extension)Pay Rate: $78 - $80/hr on W2Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401KOur Client is seeking a Performance Marketing Strategy & Incentives Lead to support the evolution of a data-driven, experimentation-led marketing organization. This role will partner with Marketing, Analytics, Finance, and Operations teams to drive performance marketing initiatives through measurement, optimization, experimentation, reporting, and incentive program management.The ideal candidate will have experience in marketing analytics, performance marketing, experimentation frameworks, dashboard reporting, and cross-functional stakeholder management. Experience with Google Analytics (GA4), Adobe Analytics, SEO, digital advertising platforms, and data visualization tools is highly preferred.Key ResponsibilitiesManage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting.Evaluate optimization and experimentation submissions and provide leadership-ready recommendations for quarterly and annual awards.Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks.Partner with marketing teams to improve experiment design, measurement methodologies, and optimization strategies.Validate experiment submissions against established qualification, measurement, and statistical significance criteria.Support A/B testing, geo-holdout testing, and other experimentation initiatives.Manage recurring data ingestion, validation, quality assurance, and reporting processes across multiple marketing data sources.Monitor data integrity, reporting timelines, and measurement governance standards.Collaborate with Marketing Operations, Digital & Data Analytics, Finance, and business stakeholders to ensure consistent reporting methodologies.Develop operational documentation, governance frameworks, process workflows, SOPs, and reporting playbooks.Support annual recognition and awards programs through case study evaluations, scoring coordination, and leadership reporting.Identify opportunities for process improvement and scalable marketing measurement solutions.Required QualificationsBachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field.5+ years of experience in:Performance MarketingMarketing AnalyticsMarketing OperationsBusiness AnalyticsDigital Marketing MeasurementExperience working with:Marketing performance dataExperimentation frameworksDashboard reportingCampaign measurementStrong understanding of:Performance marketing principlesA/B testing methodologiesStatistical significanceMarketing attributionOptimization frameworksExperience working cross-functionally with marketing, analytics, operations, and finance teams.Strong analytical and problem-solving skills.Excellent communication and stakeholder management abilitiesPreferred QualificationsExperience with:Google Analytics 4 (GA4)Adobe AnalyticsGoogle Tag ManagerSEO and organic search analyticsGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsReddit AdsProficiency in:TableauPower BILookerExcel/Google SheetsSQLExperience running:A/B TestsMultivariate TestsGeo Holdout ExperimentsIncrementality TestingKnowledge of pharmaceutical, biotech, healthcare, or regulated industries.Experience with incentive programs, performance recognition programs, or governance frameworks.If interested, please send us your updated resume athr@dawarconsulting.com/kavitha@dawarconsulting.comOur Client, a world leader in Biotechnology is looking for a "Performance Marketing Strategy & Incentives Lead" for SSF, CAJob Duration: Long Term Contract (Possibility Of Extension)Pay Rate: $78 - $80/hr on W2Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401KOur Client is seeking a Performance Marketing Strategy & Incentives Lead to support the evolution of a data-driven, experimentation-led marketing organization. This role will partner with Marketing, Analytics, Finance, and Operations teams to drive performance marketing initiatives through measurement, optimization, experimentation, reporting, and incentive program management.The ideal candidate will have experience in marketing analytics, performance marketing, experimentation frameworks, dashboard reporting, and cross-functional stakeholder management. Experience with Google Analytics (GA4), Adobe Analytics, SEO, digital advertising platforms, and data visualization tools is highly preferred.Key ResponsibilitiesManage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting.Evaluate optimization and experimentation submissions and provide leadership-ready recommendations for quarterly and annual awards.Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks.Partner with marketing teams to improve experiment design, measurement methodologies, and optimization strategies.Validate experiment submissions against established qualification, measurement, and statistical significance criteria.Support A/B testing, geo-holdout testing, and other experimentation initiatives.Manage recurring data ingestion, validation, quality assurance, and reporting processes across multiple marketing data sources.Monitor data integrity, reporting timelines, and measurement governance standards.Collaborate with Marketing Operations, Digital & Data Analytics, Finance, and business stakeholders to ensure consistent reporting methodologies.Develop operational documentation, governance frameworks, process workflows, SOPs, and reporting playbooks.Support annual recognition and awards programs through case study evaluations, scoring coordination, and leadership reporting.Identify opportunities for process improvement and scalable marketing measurement solutions.Required QualificationsBachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field.5+ years of experience in:Performance MarketingMarketing AnalyticsMarketing OperationsBusiness AnalyticsDigital Marketing MeasurementExperience working with:Marketing performance dataExperimentation frameworksDashboard reportingCampaign measurementStrong understanding of:Performance marketing principlesA/B testing methodologiesStatistical significanceMarketing attributionOptimization frameworksExperience working cross-functionally with marketing, analytics, operations, and finance teams.Strong analytical and problem-solving skills.Excellent communication and stakeholder management abilitiesPreferred QualificationsExperience with:Google Analytics 4 (GA4)Adobe AnalyticsGoogle Tag ManagerSEO and organic search analyticsGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsReddit AdsProficiency in:TableauPower BILookerExcel/Google SheetsSQLExperience running:A/B TestsMultivariate TestsGeo Holdout ExperimentsIncrementality TestingKnowledge of pharmaceutical, biotech, healthcare, or regulated industries.Experience with incentive programs, performance recognition programs, or governance frameworks.If interested, please send us your updated resume athr@dawarconsulting.com/kavitha@dawarconsulting.comOur Client, a world leader in Biotechnology is looking for a "Performance Marketing Strategy & Incentives Lead" for SSF, CAPerformance Marketing Strategy & Incentives LeadSSF, CA

Job Duration: Long Term Contract (Possibility Of Extension)

Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Job Duration: Long Term Contract (Possibility Of Extension)Pay Rate: $78 - $80/hr on W2Pay Rate: $78 - $80/hr on W2Pay Rate: $78 - $80/hr on W2Company Benefits: Medical, Dental, Vision, Paid Sick leave, 401KCompany Benefits: Medical, Dental, Vision, Paid Sick leave, 401KCompany Benefits: Medical, Dental, Vision, Paid Sick leave, 401KCompany Benefits: Medical, Dental, Vision, Paid Sick leave, 401KCompany Benefits: Medical, Dental, Vision, Paid Sick leave, 401KCompany Benefits:Company Benefits:Medical, Dental, Vision, Paid Sick leave, 401K

Our Client is seeking a Performance Marketing Strategy & Incentives Lead to support the evolution of a data-driven, experimentation-led marketing organization. This role will partner with Marketing, Analytics, Finance, and Operations teams to drive performance marketing initiatives through measurement, optimization, experimentation, reporting, and incentive program management.

The ideal candidate will have experience in marketing analytics, performance marketing, experimentation frameworks, dashboard reporting, and cross-functional stakeholder management. Experience with Google Analytics (GA4), Adobe Analytics, SEO, digital advertising platforms, and data visualization tools is highly preferred.

Key ResponsibilitiesKey Responsibilities
  • Manage and support the execution of Genentech's Marketing Incentives Program, including experiment evaluation, scoring, rankings, and reporting.
  • Evaluate optimization and experimentation submissions and provide leadership-ready recommendations for quarterly and annual awards.
  • Develop, maintain, and enhance performance marketing dashboards, scorecards, and reporting frameworks.
  • Partner with marketing teams to improve experiment design, measurement methodologies, and optimization strategies.
  • Validate experiment submissions against established qualification, measurement, and statistical significance criteria.
  • Support A/B testing, geo-holdout testing, and other experimentation initiatives.
  • Manage recurring data ingestion, validation, quality assurance, and reporting processes across multiple marketing data sources.
  • Monitor data integrity, reporting timelines, and measurement governance standards.
  • Collaborate with Marketing Operations, Digital & Data Analytics, Finance, and business stakeholders to ensure consistent reporting methodologies.
  • Develop operational documentation, governance frameworks, process workflows, SOPs, and reporting playbooks.
  • Support annual recognition and awards programs through case study evaluations, scoring coordination, and leadership reporting.
  • Identify opportunities for process improvement and scalable marketing measurement solutions.
Required QualificationsRequired Qualifications
  • Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or related field.
  • 5+ years of experience in:Performance MarketingMarketing AnalyticsMarketing OperationsBusiness AnalyticsDigital Marketing Measurement
5+ years of experience in:
  • Performance Marketing
  • Marketing Analytics
  • Marketing Operations
  • Business Analytics
  • Digital Marketing Measurement
  • Experience working with:Marketing performance dataExperimentation frameworksDashboard reportingCampaign measurement
Experience working with:
  • Marketing performance data
  • Experimentation frameworks
  • Dashboard reporting
  • Campaign measurement
  • Strong understanding of:Performance marketing principlesA/B testing methodologiesStatistical significanceMarketing attributionOptimization frameworks
Strong understanding of:
  • Performance marketing principles
  • A/B testing methodologies
  • Statistical significance
  • Marketing attribution
  • Optimization frameworks
  • Experience working cross-functionally with marketing, analytics, operations, and finance teams.
  • Strong analytical and problem-solving skills.
  • Excellent communication and stakeholder management abilities
Preferred QualificationsPreferred Qualifications
  • Experience with:Google Analytics 4 (GA4)Adobe AnalyticsGoogle Tag ManagerSEO and organic search analyticsGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsReddit Ads
Experience with:
  • Google Analytics 4 (GA4)
  • Adobe Analytics
  • Google Tag Manager
  • SEO and organic search analytics
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads
  • Reddit Ads
  • Proficiency in:TableauPower BILookerExcel/Google SheetsSQL
Proficiency in:
  • Tableau
  • Power BI
  • Looker
  • Excel/Google Sheets
  • SQL
  • Experience running:A/B TestsMultivariate TestsGeo Holdout ExperimentsIncrementality Testing
Experience running:
  • A/B Tests
  • Multivariate Tests
  • Geo Holdout Experiments
  • Incrementality Testing
  • Knowledge of pharmaceutical, biotech, healthcare, or regulated industries.
  • Experience with incentive programs, performance recognition programs, or governance frameworks.

If interested, please send us your updated resume at

If interested, please send us your updated resume atIf interested, please send us your updated resume atIf interested, please send us your updated resume atIf interested, please send us your updated resume atIf interested, please send us your updated resume at

hr@dawarconsulting.com/kavitha@dawarconsulting.com

hr@dawarconsulting.com/kavitha@dawarconsulting.comhr@dawarconsulting.com/kavitha@dawarconsulting.comhr@dawarconsulting.com/kavitha@dawarconsulting.comhr@dawarconsulting.com/kavitha@dawarconsulting.comhr@dawarconsulting.com/kavitha@dawarconsulting.comhr@dawarconsulting.comkavitha@dawarconsulting.com

Skill set

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