Medical Representative in HCMC (Ho Chi Minh City, Vietnam)

The Position

Medical Representative

• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

Duties & Responsibilities

1. Promotion Achievement in the assigned territory:

• Territory promotion accountability
• Ensure formulary listing and availability of Boehringer Ingelheim products as required
• Create demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources / tools / channels and trained behaviours
• Identify opportunities to grow/expand relevant customer universe for BI promoted brands

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

• Maintain an accurate & complete customer data base in Veeva
• Develop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets / objectives with particular focus on message execution
• Comprehend, integrate and execute ICPs into MCCPs
• Plan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2S
• Locally mandated reports are completed accurately, in full and submitted on time

3. Orchestrate Exceptional Customer Experience:

• Communicate with relevant Boehringer Ingelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to them
• Proficiency in utilizing Veeva resources; Engage, Event Management, survey function, CfE function and OneMessage, FuE function
• Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
• Identify customers' preferred communication channels, directing appropriate resources to fulfil the Customers' needs
• Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

4. Superior Customer Engagement Capability (Knowledge & Skills):

• Effective Knowledge depth to communicate confidently and competently with customers
• Effective Customer Engagement Skill proficiency
• Knowledgeable across the Hybrid CEM model. Able to execute assigned Marketing strategies within the customers' preferred communication channel
• Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms
• Capable and confident in presenting to Groups of customers, both face to face/screen to screen

5. Comply with local regulations, industry and the BI Code of Conduct:

• Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of Conduct
• Take prompt and necessary actions on issues of compliance and Pharmacovigilance
• Be a role model in compliance with local regulations, industry and the Boehringer Ingelheim Code of Conduct

6. Regular Reporting:

• Locally mandated reports are completed accurately, in full and submitted on time

Requirements

Competencies required:

• Industry / Product knowledge
• Promoting skills applied across a diverse range of channels
• Multi-Channel Cycle Planning and Execution
• Customer Relationship Management
• Self-development / learning
• Communication skills
• Planning and organizing skills to collaborate with other customer facing personnel
• IT literacy

Experience:

• At least one year experience in direct promoting in healthcare industry is advantageous.