Marketing Specialist

1. Job PurposeThe Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers.The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance. 2. Key ResponsibilitiesPrepare marketing activity schedules, budgets, and campaign plans.Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities.Coordinate marketing activities across different business units and geographical locations.Manage and regularly update the Company’s website.Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements.Develop corporate profiles, marketing presentations, promotional materials, and customer communications.Review and proofread marketing materials to ensure accuracy, consistency, and professional quality.Collect information from internal departments for use in marketing materials.Ensure that all published content reflects the Company’s values, services, and market positioning.Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines.Monitor the presentation of the Company’s brand across all communication channels.Support initiatives aimed at improving brand awareness and corporate reputation.Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials.Coordinate the design and production of branded materials and corporate gifts. Events and Corporate CommunicationsCoordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events.Support the organization of customer meetings, networking events, and promotional activities.Prepare invitations, presentations, event materials, banners, and branded items.Coordinate with venues, suppliers, event organizers, and other external parties.Prepare corporate announcements, news updates, and press-related materials when required.Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners.Reporting and Performance AnalysisPrepare monthly, quarterly, and annual reports on marketing activities.Track marketing campaigns against agreed objectives and KPIs.Analyze marketing results and recommend improvements.Maintain a marketing activity tracker and campaign calendar.Provide regular updates to management on completed, ongoing, and planned activities. Requirements3. Education and ExperienceEducationBachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.ExperienceMinimum of 2–4 years of relevant experience in marketing, digital marketing, communications, or brand management.Experience in an international or corporate business environment is preferred.Practical experience managing websites, social media platforms, and digital campaigns.Experience preparing corporate presentations, promotional materials, and marketing content.Experience working with designers, agencies, printers, and event suppliers is an advantage. 4. Knowledge and SkillsGood knowledge of marketing principles, branding, market research, and digital marketing.Strong writing, editing, and proofreading skills.Knowledge of social media platforms and content-management tools.Good analytical and reporting skills.Strong organizational and time-management abilities.Ability to manage multiple assignments and deadlines.Strong communication and interpersonal skills.High attention to detail.Proficiency in Microsoft PowerPoint, Excel, and Word. 4. Key CompetenciesCreativity and initiativeBusiness orientationCustomer focusCommunication and presentationPlanning and organizationAnalytical thinkingResults orientationCollaboration and teamworkAdaptabilityAttention to detailAccountabilityTime management1. Job PurposeThe Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers.The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance. 2. Key ResponsibilitiesPrepare marketing activity schedules, budgets, and campaign plans.Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities.Coordinate marketing activities across different business units and geographical locations.Manage and regularly update the Company’s website.Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements.Develop corporate profiles, marketing presentations, promotional materials, and customer communications.Review and proofread marketing materials to ensure accuracy, consistency, and professional quality.Collect information from internal departments for use in marketing materials.Ensure that all published content reflects the Company’s values, services, and market positioning.Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines.Monitor the presentation of the Company’s brand across all communication channels.Support initiatives aimed at improving brand awareness and corporate reputation.Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials.Coordinate the design and production of branded materials and corporate gifts. Events and Corporate CommunicationsCoordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events.Support the organization of customer meetings, networking events, and promotional activities.Prepare invitations, presentations, event materials, banners, and branded items.Coordinate with venues, suppliers, event organizers, and other external parties.Prepare corporate announcements, news updates, and press-related materials when required.Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners.Reporting and Performance AnalysisPrepare monthly, quarterly, and annual reports on marketing activities.Track marketing campaigns against agreed objectives and KPIs.Analyze marketing results and recommend improvements.Maintain a marketing activity tracker and campaign calendar.Provide regular updates to management on completed, ongoing, and planned activities.

1. Job Purpose

1. Job Purpose1. Job Purpose1. Job Purpose

The Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers.

The Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers.The Marketing Specialist is responsible for planning, coordinating, and implementing marketing activities that strengthen the Company’s brand, support business development, and improve engagement with existing and potential customers.

The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance.

The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance.The role includes digital marketing, content creation, market research, brand management, event coordination, preparation of promotional materials, and analysis of marketing performance.

2. Key Responsibilities

2. Key Responsibilities2. Key Responsibilities2. Key Responsibilities

• Prepare marketing activity schedules, budgets, and campaign plans.

Prepare marketing activity schedules, budgets, and campaign plans.Prepare marketing activity schedules, budgets, and campaign plans.

• Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities.

Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities.Ensure marketing activities are aligned with the Company’s business objectives and commercial priorities.

• Coordinate marketing activities across different business units and geographical locations.

Coordinate marketing activities across different business units and geographical locations.Coordinate marketing activities across different business units and geographical locations.

• Manage and regularly update the Company’s website.

Manage and regularly update the Company’s website.Manage and regularly update the Company’s website.

• Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements.

Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements.Prepare content for the Company’s website, newsletters, presentations, brochures, and advertisements.

• Develop corporate profiles, marketing presentations, promotional materials, and customer communications.

Develop corporate profiles, marketing presentations, promotional materials, and customer communications.Develop corporate profiles, marketing presentations, promotional materials, and customer communications.

• Review and proofread marketing materials to ensure accuracy, consistency, and professional quality.

Review and proofread marketing materials to ensure accuracy, consistency, and professional quality.Review and proofread marketing materials to ensure accuracy, consistency, and professional quality.

• Collect information from internal departments for use in marketing materials.

Collect information from internal departments for use in marketing materials.Collect information from internal departments for use in marketing materials.

• Ensure that all published content reflects the Company’s values, services, and market positioning.

Ensure that all published content reflects the Company’s values, services, and market positioning.Ensure that all published content reflects the Company’s values, services, and market positioning.

• Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines.

Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines.Ensure consistent use of the Company’s logo, visual identity, tone of communication, and brand guidelines.

• Monitor the presentation of the Company’s brand across all communication channels.

Monitor the presentation of the Company’s brand across all communication channels.Monitor the presentation of the Company’s brand across all communication channels.

• Support initiatives aimed at improving brand awareness and corporate reputation.

Support initiatives aimed at improving brand awareness and corporate reputation.Support initiatives aimed at improving brand awareness and corporate reputation.

• Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials.

Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials.Maintain an organized library of approved logos, templates, photographs, presentations, and promotional materials.

• Coordinate the design and production of branded materials and corporate gifts.

Coordinate the design and production of branded materials and corporate gifts.Coordinate the design and production of branded materials and corporate gifts.

Events and Corporate Communications

Events and Corporate CommunicationsEvents and Corporate CommunicationsEvents and Corporate Communications

• Coordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events.

Coordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events.Coordinate the Company’s participation in exhibitions, conferences, seminars, and corporate events.

• Support the organization of customer meetings, networking events, and promotional activities.

Support the organization of customer meetings, networking events, and promotional activities.Support the organization of customer meetings, networking events, and promotional activities.

• Prepare invitations, presentations, event materials, banners, and branded items.

Prepare invitations, presentations, event materials, banners, and branded items.Prepare invitations, presentations, event materials, banners, and branded items.

• Coordinate with venues, suppliers, event organizers, and other external parties.

Coordinate with venues, suppliers, event organizers, and other external parties.Coordinate with venues, suppliers, event organizers, and other external parties.

• Prepare corporate announcements, news updates, and press-related materials when required.

Prepare corporate announcements, news updates, and press-related materials when required.Prepare corporate announcements, news updates, and press-related materials when required.

• Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners.

Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners.Prepare presentations, proposals, brochures, and promotional materials for potential customers and business partners.

Reporting and Performance Analysis

Reporting and Performance AnalysisReporting and Performance AnalysisReporting and Performance Analysis

• Prepare monthly, quarterly, and annual reports on marketing activities.

Prepare monthly, quarterly, and annual reports on marketing activities.Prepare monthly, quarterly, and annual reports on marketing activities.

• Track marketing campaigns against agreed objectives and KPIs.

Track marketing campaigns against agreed objectives and KPIs.Track marketing campaigns against agreed objectives and KPIs.

• Analyze marketing results and recommend improvements.

Analyze marketing results and recommend improvements.Analyze marketing results and recommend improvements.

• Maintain a marketing activity tracker and campaign calendar.

Maintain a marketing activity tracker and campaign calendar.Maintain a marketing activity tracker and campaign calendar.

• Provide regular updates to management on completed, ongoing, and planned activities.

Provide regular updates to management on completed, ongoing, and planned activities.Provide regular updates to management on completed, ongoing, and planned activities.