Job description
- Conduct in-depth market research to identify trends, customer needs, and competitive landscape within the electric bike logistics industry.
- Develop and implement comprehensive marketing strategies to promote our EV bike logistics services. This includes creating marketing plans, budgeting, and tracking key performance indicators (KPIs).
- Sales Strategy: Formulate and execute sales strategies to acquire new customers and expand our client base in the logistics and EV bike sector.
- Customer Relationship Management: Build and maintain strong relationships with existing clients while identifying opportunities for upselling and cross selling our logistics services.
- Manage a team of marketing and sales professionals, providing guidance, training, and support to achieve departmental goals.
- Oversee the creation and execution of marketing campaigns, including online and offline marketing initiatives, advertising, and content marketing.
- Develop and implement lead generation programs to identify potential clients, nurture leads, and convert them into customers.
- Identify and pursue new market segments and geographic areas for expansion, ensuring a diversified client portfolio.
- Monitor, analyze, and report on marketing and sales performance regularly, making data-driven decisions to optimize strategies and tactics.
- Manage the marketing and sales budgets effectively, ensuring a positive return on investment (ROI).
- Any other task assigned to you by the organization.
Requirements
Bachelor’s degree in marketing, Business, or a related field.
Proven experience (5+ years) in marketing and sales management, ideally within the logistics or transportation industry.
Strong understanding of the electric bike market and logistics.
Demonstrated ability to develop and implement successful marketing and sales strategies.
Excellent leadership and team management skills.
Proficiency in marketing and sales tools, CRM software, and analytics platforms.
Exceptional communication, negotiation, and presentation skills.
Creative thinker with a strategic mindset and the ability to adapt to changing market dynamics.
Results-oriented with a track record of achieving sales targets and ROI goals.