Job description
The ideal candidate will have 10-12 years of experience, a proven track record of leading successful marketing campaigns, managing cross-functional teams, driving innovative strategies, and using data-driven insights to optimize marketing performance.
Job Duties:
· Develop and execute comprehensive marketing strategies that align with the objectives and goals of the mobile and IoT Business.
· Plan and execute multi-channel marketing campaigns, including digital, social media, influencers PR, and traditional media.
· Conduct comprehensive analysis to understand company and product positioning, identify target audiences, and establish specific marketing objectives across various product segments, geographies and channels.
· Develop and manage the calendar for marketing programs, events and activities.
· Conduct market research and analysis to identify key trends, consumer demands, and competitive advantages.
· Collaborate with sales, brand management team, and other departments to ensure marketing initiatives are well-integrated and aligned.
· Oversee the marketing budget, ensuring resources are allocated effectively to maximize return on investment (ROI).
· Track and evaluate campaign performance metrics, offering actionable insights and recommendations for ongoing improvements.
· Stay informed on industry trends, emerging technologies, and best practices to keep the company at the cutting edge of marketing.
· Guide the day to day activities of the marketing team, ensuring that the marketing objectives are implemented by the marketing team.
· Performs any other duties related to his job as assigned by the Direct Supervisor.
Requirements
· Bachelor Degree in Marketing or any related field
· 10-12 years of experience
· Professional Chartered Marketer (CIM)