Job description
Your responsibilities will include: Analyze data from internal systems & digital platforms (i.e. Salesforce, SAP, Tableau), market research, and healthcare data sources (i.e. IQVIA) to identify trends and opportunities. Develop dashboards and reports to monitor campaign performance, physician engagement, and commercial effectiveness. Support omnichannel marketing initiatives (email, digital, events, field engagement) through data-driven recommendations. Develop insightful digital marketing KPIs, campaign ROI, and attribution models to represent the marketing activation team's efforts supporting the broader business goals and objectives. Apply predictive analytics and machine learning models to forecast demand, segment healthcare providers (HCPs), and identify high-value opportunities. Develop segmentation models for healthcare providers, hospitals, and key accounts. Analyze customer journeys across digital and field touchpoints to improve engagement strategies. Support competitive analysis and market assessments with data-backed insights. Ensure all data usage aligns with healthcare regulations, privacy laws (HIPAA, GDPR), and internal compliance policies. Partner with legal, compliance, and IT teams to maintain data integrity, security, and appropriate use of AI technologies. Document methodologies and maintain audit-ready analytics processes. Bachelor's degree in Business, Finance, Data Analytics, Economics or Marketing 5+ years' experience in analytics, consulting, business strategy/analytics, finance, marketing, and/or health economics Strong experience with Tableau, PowerBI, Snowflake, Amazon S3, Alteryx Proficiency in SQL and Python for data analysis Experience with Commercial Data Lakes (Snowflake) Proven experience combining multiple, disparate datasets to develop insights Strong communication skills with the ability to translate data into business insights MBA or other advanced degree Advanced in SQL Experience in healthcare, medtech, life sciences, or a regulated industry Familiarity with AI/ML techniques and responsible AI practices Understanding of healthcare data, HCP engagement, and compliance requirements (HIPAA, GDPR) Experience with healthcare industry claims data