Marketing Coordinator

luxeroneMcclellan, United Statesfull timeMid Level
Active

Job description

At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.Role OverviewWe are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.Content & SEOWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyCollaborate with Digital Marketing on content strategy and keyword targetingPR & Media RelationsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessEmail & Campaign ManagementBuild and manage email and drip campaigns for multifamily and ARR audiencesReporting & AnalyticsTrack and report on content and PR performanceSuccess MetricsBlog traffic growth and organic search rankings across Luxer One and Luxer AccessPR placements — volume, outlet quality, and share of voiceEmail and drip campaign performance: open rates, click rates, and contribution to pipelineMedia kit currency — assets are accurate, on-brand, and press-ready alwaysContent publishing cadence: consistent output against the editorial calendarCore CompetenciesExceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Vendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingSEO-informed — understands keyword strategy and writes content that performs in searchCampaign executor — follows through from brief to send to report without dropping ballsSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsData-aware — uses performance data to improve, not just reportRequirementsQualificationsEducation: Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred)Experience: 2+ years in a content, PR, or marketing coordinator rolePortfolio: Writing portfolio required — samples of published content, press materials, or email campaignsPR: Experience working with or managing a PR agency; understands how to brief, evaluate pitches, and track placementsEmail: Familiarity with email marketing platforms (Cordial, Mailchimp, HubSpot, or similar)SEO: Working knowledge of SEO best practices and keyword strategyTools: Google Workspace, CMS experience; Zoho CRM or analogous a plusBenefitsLuxer Has You Covered!You will have a 401k with up to 4.5% matching, untracked vacation, and a hybrid work schedule.We promote education through tuition reimbursement.You will also have medical, dental, vision, and life insurance programs, as well as employee assistance programs.You’ll have opportunities to advance.We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored and grow.We promoted 42% of our employees last year!Luxer One is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.Role OverviewWe are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.Content & SEOWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyCollaborate with Digital Marketing on content strategy and keyword targetingPR & Media RelationsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessEmail & Campaign ManagementBuild and manage email and drip campaigns for multifamily and ARR audiencesReporting & AnalyticsTrack and report on content and PR performanceSuccess MetricsBlog traffic growth and organic search rankings across Luxer One and Luxer AccessPR placements — volume, outlet quality, and share of voiceEmail and drip campaign performance: open rates, click rates, and contribution to pipelineMedia kit currency — assets are accurate, on-brand, and press-ready alwaysContent publishing cadence: consistent output against the editorial calendarCore CompetenciesExceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Vendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingSEO-informed — understands keyword strategy and writes content that performs in searchCampaign executor — follows through from brief to send to report without dropping ballsSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsData-aware — uses performance data to improve, not just reportAt Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for the asynchronous exchange of items. Whether solving the problem in multifamily apartments, placing lockers in Libraries for convenient pickup, or solving package management challenges for corporate offices, we dedicate ourselves to finding the best solutions for our customers.Luxer OneRole OverviewRole OverviewRole OverviewRole OverviewRole OverviewRole OverviewRole OverviewRole OverviewWe are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.We are looking to add a creative storyteller and media-savvy communicator who shapes how the world sees Luxer One and Luxer Access. You will own the full editorial and PR engine — writing SEO-driven blog content, managing a PR agency partner to drive media placements, and keeping both brands press-ready with sharp, current media kits. You'll build and run email and drip campaigns that move multifamily and ARR prospects through the funnel, track what's working, and collaborate closely with Digital Marketing to make sure every piece of content earns its place. This is a high-ownership role for someone who wants to see both brands showing up in the industry press, in inboxes, and at the top of search — and who knows how to make that happen through great writing and smart vendor partnerships.Luxer OneLuxer Access

Content & SEO

Content & SEOContent & SEOContent & SEOContent & SEOContent & SEOContent & SEOContent & SEO
  • Write and publish blog content for Luxer One and Luxer Access aligned with SEO strategy
Write and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyWrite and publish blog content for Luxer One and Luxer Access aligned with SEO strategyLuxer OneLuxer Access
  • Collaborate with Digital Marketing on content strategy and keyword targeting
Collaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targetingCollaborate with Digital Marketing on content strategy and keyword targeting

PR & Media Relations

PR & Media RelationsPR & Media RelationsPR & Media RelationsPR & Media RelationsPR & Media RelationsPR & Media RelationsPR & Media Relations
  • Manage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to results
Manage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to resultsManage the PR agency partner — set priorities, review pitches, track placements, and hold them accountable to results
  • Serve as the internal point of contact for all PR activity across Luxer One and Luxer Access
Serve as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessServe as the internal point of contact for all PR activity across Luxer One and Luxer AccessLuxer OneLuxer Access
  • Develop and maintain media kits for both Luxer One and Luxer Access
Develop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessDevelop and maintain media kits for both Luxer One and Luxer AccessLuxer OneLuxer Access

Email & Campaign Management

Email & Campaign ManagementEmail & Campaign ManagementEmail & Campaign ManagementEmail & Campaign ManagementEmail & Campaign ManagementEmail & Campaign ManagementEmail & Campaign Management
  • Build and manage email and drip campaigns for multifamily and ARR audiences
Build and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiencesBuild and manage email and drip campaigns for multifamily and ARR audiences

Reporting & Analytics

Reporting & AnalyticsReporting & AnalyticsReporting & AnalyticsReporting & AnalyticsReporting & AnalyticsReporting & AnalyticsReporting & Analytics
  • Track and report on content and PR performance
Track and report on content and PR performanceTrack and report on content and PR performanceTrack and report on content and PR performanceTrack and report on content and PR performanceTrack and report on content and PR performanceTrack and report on content and PR performanceTrack and report on content and PR performance

Success Metrics

Success MetricsSuccess MetricsSuccess MetricsSuccess MetricsSuccess MetricsSuccess MetricsSuccess Metrics
  • Blog traffic growth and organic search rankings across Luxer One and Luxer Access
Blog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessBlog traffic growth and organic search rankings across Luxer One and Luxer AccessLuxer OneLuxer Access
  • PR placements — volume, outlet quality, and share of voice
PR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voicePR placements — volume, outlet quality, and share of voice
  • Email and drip campaign performance: open rates, click rates, and contribution to pipeline
Email and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipelineEmail and drip campaign performance: open rates, click rates, and contribution to pipeline
  • Media kit currency — assets are accurate, on-brand, and press-ready always
Media kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready alwaysMedia kit currency — assets are accurate, on-brand, and press-ready always
  • Content publishing cadence: consistent output against the editorial calendar
Content publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendarContent publishing cadence: consistent output against the editorial calendar

Core Competencies

Core CompetenciesCore CompetenciesCore CompetenciesCore CompetenciesCore CompetenciesCore CompetenciesCore Competencies
  • Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)
Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)Exceptional writer — clear, persuasive, and on-brand across formats (editorial, email, press)
  • Vendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanaging
Vendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanagingVendor management — can direct a PR agency partner, evaluate their work, and drive results without micromanaging
  • SEO-informed — understands keyword strategy and writes content that performs in search
SEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in searchSEO-informed — understands keyword strategy and writes content that performs in search
  • Campaign executor — follows through from brief to send to report without dropping balls
Campaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping ballsCampaign executor — follows through from brief to send to report without dropping balls
  • Self-directed and organized — manages multiple content streams and deadlines without hand-holding
Self-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holdingSelf-directed and organized — manages multiple content streams and deadlines without hand-holding
  • Collaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goals
Collaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goalsCollaborative — works fluidly with Digital Marketing, Design, and Sales to align content with broader goals
  • Data-aware — uses performance data to improve, not just report
Data-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just reportData-aware — uses performance data to improve, not just report