Job description
The chance to build a better future is right in front of you
Do Work That Matters- Your role and responsibilities
Do you want to pursue a profession that is truly meaningful and impactful? At KPMG, you will have the opportunity to help clients, the company and colleagues address and solve the most current and complex challenges.KPMG Advisoryoffers consulting services to companies to assist them in business model transformation, process improvement and digitisation, risk analysis and management, and support in extraordinary finance transactions.
Specifically, when you join theCustomer Advisoryteam inRome, you will harness the power of strategic and innovative frameworks to lead customer-centric business transformation programs as well the power of data & analytics to map, design and improve the customer lifecycle management, define the evolution of the client’s organizational and technological structure to meet the evolving scenario.
Specifically, you will be tasked with:
- Define market sizing, identify market trends, opportunities and threats on customer experience paradigm;
- Benchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer & Digital area;
- Analyze and segment customers, identify their real and profound needs;
- Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”;
- Analyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”;
- Analyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey;
- Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan;
- Re-engineer digital processes, identify impacts on the organization and set up a roadmap to change;
- Identify a channel strategy based on a D&A approach: Social Media Strategy, Digital Marketing strategy, Mobile Strategy, etc;
- Design and implement innovative strategic control scorecard solutions based on customer experience management;
- Start up and launch of new digital initiatives and identify and quantify a growth plan for an e-commerce strategy;
- Evaluate costs and revenue for each suggested action: analyze their impact on client’s Top and Bottom line;
- Create a detailed Business Plan according to the action plan and set up an implementation plan.
Come As You Are - Your skills and characteristics
This is the perfect opportunity for you if you have:
- An excellent master’s degree inBusiness,EngineeringorMarketingwith a quantitative approach;
- Confident with numbers, big data and quantitative analysis, supported by a solid academic background;
- Excellent knowledge ofMS Officesuite.
- An excellent knowledge of English, ideally with study and/or work experience abroad.
Your Future With Us - What you’ll find at KPMG
- Aninclusiveand equitablework environmentthat respects, encourages and valuesdiversity
- A challenging and dynamic environment that encouragescreativityandteamwork
- Hybridwork arrangements to promote a healthy work-life balance
- Advancedtrainingand development programmes to stay current
- International mindsetandinnovative projects
- Initiatives focused onmental and physical well-being
Together for Better – Our values and commitment
Leadership, teamwork, respect every individual, continuous learning, transparency, commitment to the community and integrity. These are theKPMGvaluesthat create an environment that encourages the sharing of ideas and knowledge, so our professionals canachieve their full potential.
As a result of our commitment to fostering aninclusive workenvironment, our Network complies with the standards of theISO 30415requirements, on the Diversity and Inclusion Management System, andUNI PdR 125, relating to gender equality. Within ourImpact Plan-Our Impact Plan (kpmg.com)- you will find summarised all theconcrete actionswe are taking on environmental, social and governance (ESG) issues.
Join us!
Your data will be processed in full compliance with the provisions of Regulation (EU) no. 679/2016 (General Data Protection Regulation - “GDPR”), as amended. For more information, please see KPMG’s privacy policy.
KPMG Advisory S.p.A. is an equal opportunity employer.
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