Jackson Family Wines Careers - VP, International Brand & Channel Marketing

$170K–200KActive

Job description

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Learn More About Jackson Family Wines Current Openings { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-04-29", "description": "

VP, International Brand and Channel Marketing is a strategic leader responsible for developing and activating brand strategies across the international brand portfolio, proactively influencing brand direction in partnership with SVP International Marketing & Business Strategy. This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast\u2011paced, dynamic, and collaborative organization.\u00A0The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities.\u00A0 Additionally, the VP will recommend innovations, new programs, and other key actions to accelerate the business.\u00A0 The VP is responsible for leading the brand management team located in Santa Rosa and Australia. A key responsibility of the position is to manage the effectiveness of the brand and sales teams by maintaining a high level of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.\u00A0ESSENTIAL FUNCTIONS/DUTIES:\u00A0\u00A0

Leads development of brand growth strategies and marketing plans/programs for assigned brands.
Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.\u00A0
Develops channel-specific responses to competitive activity.
Analyzes and develops plans against trending consumer opportunities.
Effectively oversees brand budgets, managing expenditures appropriately.
Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
Works closely with sales to anticipate market trends and deliver against key opportunities.
Manages team, ensuring direct reports are coached, mentored and developed.\u00A0 Sets high performance expectations.
Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.\u00A0\u00A0
Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action

\u00A0\u00A0JOB REQUIREMENTS: \u00A0Experience and Education\u00A0\u00A0

Bachelor\u2019s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
Ability to develop and execute marketing strategic plans and initiatives
Demonstrated analytical skills
Strong communication skills
Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
Strong and consistent track record of successful brand growth across multiple brands or business units
Strong wine knowledge and appreciation
Strong financial acumen and demonstrated ability to manage a P&L

\u00A0Preferred Experience\u00A0

Wine marketing experience
Field sales or distributor experience
International experience

\u00A0Skills and Competencies Required

Strong track record of managing multiple, diverse brands
Extensive employee management and team building experience
Multi-brand P&L management experience
Luxury and commercial wine brand management experience
Track record of highly creative program development and execution
Advanced sales and financial analytical and reporting skills
Advanced understanding of various pricing strategies across multiple markets and channels
Advanced presentation development and delivery experience
Strong writing and editing skills
Time management and organizational skills
Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
Strong understanding of wine production
Strong understanding of product costing
Basic understanding of wine logistics
Strong understanding of the US 3-tier distribution system and DTC operations
Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
Possess a flexible, dynamic approach to business.
Approachable, resilient, and driven\u00A0
Comfortable challenging the status quo

\u00A0WAGE TRANSPARENCY:\u00A0The annual salary for this role ranges from $170,000 - $200,000. Compensation will be determined by candidate experience, skills, and location. \u00A0\u00A0BENEFITS:

Health Benefits \u2013 Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

\u00A0\u00A0\u00A0\u00A0\u00A0Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

", "hiringOrganization": { "@type": "Organization", "name": "Jackson Family Wines", "logo": "https:\/\/app.jobvite.com\/logo\/su3220_JFWLogo2018Primarynewfinalblack002_1536865626707_Subsidiary.png" }, "employmentType": "Regular Full Time (RFT) New Headcount", "industry": "Marketing", "identifier": "o3O3zfwd", "jobLocation": [ { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Santa Rosa", "addressRegion": "California", "addressCountry": "United States" } } ], "title": "VP, International Brand & Channel Marketing", "baseSalary": { "@type": "MonetaryAmount", "currency": "", "value": { "@type": "QuantitativeValue", "minValue": "", "maxValue": "", "unitText": "" } } } VP, International Brand & Channel Marketing Marketing Santa Rosa, California Apply Description Position at Jackson Family Wines VP, International Brand and Channel Marketing is a strategic leader responsible for developing and activating brand strategies across the international brand portfolio, proactively influencing brand direction in partnership with SVP International Marketing & Business Strategy. This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast‑paced, dynamic, and collaborative organization. The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities. Additionally, the VP will recommend innovations, new programs, and other key actions to accelerate the business. The VP is responsible for leading the brand management team located in Santa Rosa and Australia. A key responsibility of the position is to manage the effectiveness of the brand and sales teams by maintaining a high level of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives. ESSENTIAL FUNCTIONS/DUTIES: Leads development of brand growth strategies and marketing plans/programs for assigned brands.Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly. Develops channel-specific responses to competitive activity. Analyzes and develops plans against trending consumer opportunities. Effectively oversees brand budgets, managing expenditures appropriately.Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.Works closely with sales to anticipate market trends and deliver against key opportunities.Manages team, ensuring direct reports are coached, mentored and developed. Sets high performance expectations.Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners. Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action JOB REQUIREMENTS: Experience and Education Bachelor’s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segmentsAbility to develop and execute marketing strategic plans and initiativesDemonstrated analytical skillsStrong communication skillsDemonstrated leadership skills; ability to develop and lead a team of marketing professionalsStrong and consistent track record of successful brand growth across multiple brands or business unitsStrong wine knowledge and appreciationStrong financial acumen and demonstrated ability to manage a P&L Preferred Experience Wine marketing experienceField sales or distributor experienceInternational experience Skills and Competencies RequiredStrong track record of managing multiple, diverse brandsExtensive employee management and team building experienceMulti-brand P&L management experienceLuxury and commercial wine brand management experienceTrack record of highly creative program development and executionAdvanced sales and financial analytical and reporting skillsAdvanced understanding of various pricing strategies across multiple markets and channelsAdvanced presentation development and delivery experienceStrong writing and editing skillsTime management and organizational skillsSocial media marketing understanding (Facebook, Instagram, YouTube, etc.)Strong understanding of wine production Strong understanding of product costing Basic understanding of wine logisticsStrong understanding of the US 3-tier distribution system and DTC operationsBasic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)Possess a flexible, dynamic approach to business.Approachable, resilient, and driven Comfortable challenging the status quo WAGE TRANSPARENCY: The annual salary for this role ranges from $170,000 - $200,000. Compensation will be determined by candidate experience, skills, and location. BENEFITS:Health Benefits – Medical, Dental, Vision, Disability & Life insurance401k with employer matchGenerous time off including vacation, holidays, and paid health timePaid volunteer time Learning & Development opportunitiesModern Health virtual mental health & coaching visitsWine discounts! Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs. Apply Apply Later ← Back to Current Openings Share lang: en_US Share LinkedIn Facebook Twitter Email Powered by Jobvite Contact Terms Privacy Charitable Donations Media Trade Learn More © document.write(new Date().getFullYear())2026 Jackson Family Wines, Santa Rosa, CA

Learn More About Jackson Family Wines Current Openings { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-04-29", "description": "

Leads development of brand growth strategies and marketing plans/programs for assigned brands.
Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.\u00A0
Develops channel-specific responses to competitive activity.
Analyzes and develops plans against trending consumer opportunities.
Effectively oversees brand budgets, managing expenditures appropriately.
Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
Works closely with sales to anticipate market trends and deliver against key opportunities.
Manages team, ensuring direct reports are coached, mentored and developed.\u00A0 Sets high performance expectations.
Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.\u00A0\u00A0
Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action

\u00A0\u00A0JOB REQUIREMENTS: \u00A0Experience and Education\u00A0\u00A0

Bachelor\u2019s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
Ability to develop and execute marketing strategic plans and initiatives
Demonstrated analytical skills
Strong communication skills
Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
Strong and consistent track record of successful brand growth across multiple brands or business units
Strong wine knowledge and appreciation
Strong financial acumen and demonstrated ability to manage a P&L

\u00A0Preferred Experience\u00A0

Wine marketing experience
Field sales or distributor experience
International experience

\u00A0Skills and Competencies Required

Strong track record of managing multiple, diverse brands
Extensive employee management and team building experience
Multi-brand P&L management experience
Luxury and commercial wine brand management experience
Track record of highly creative program development and execution
Advanced sales and financial analytical and reporting skills
Advanced understanding of various pricing strategies across multiple markets and channels
Advanced presentation development and delivery experience
Strong writing and editing skills
Time management and organizational skills
Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
Strong understanding of wine production
Strong understanding of product costing
Basic understanding of wine logistics
Strong understanding of the US 3-tier distribution system and DTC operations
Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
Possess a flexible, dynamic approach to business.
Approachable, resilient, and driven\u00A0
Comfortable challenging the status quo

Health Benefits \u2013 Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

Learn More About Jackson Family Wines Current Openings { "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-04-29", "description": "

Leads development of brand growth strategies and marketing plans/programs for assigned brands.
Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.\u00A0
Develops channel-specific responses to competitive activity.
Analyzes and develops plans against trending consumer opportunities.
Effectively oversees brand budgets, managing expenditures appropriately.
Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
Works closely with sales to anticipate market trends and deliver against key opportunities.
Manages team, ensuring direct reports are coached, mentored and developed.\u00A0 Sets high performance expectations.
Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.\u00A0\u00A0
Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action

\u00A0\u00A0JOB REQUIREMENTS: \u00A0Experience and Education\u00A0\u00A0

Bachelor\u2019s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
Ability to develop and execute marketing strategic plans and initiatives
Demonstrated analytical skills
Strong communication skills
Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
Strong and consistent track record of successful brand growth across multiple brands or business units
Strong wine knowledge and appreciation
Strong financial acumen and demonstrated ability to manage a P&L

\u00A0Preferred Experience\u00A0

Wine marketing experience
Field sales or distributor experience
International experience

\u00A0Skills and Competencies Required

Strong track record of managing multiple, diverse brands
Extensive employee management and team building experience
Multi-brand P&L management experience
Luxury and commercial wine brand management experience
Track record of highly creative program development and execution
Advanced sales and financial analytical and reporting skills
Advanced understanding of various pricing strategies across multiple markets and channels
Advanced presentation development and delivery experience
Strong writing and editing skills
Time management and organizational skills
Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
Strong understanding of wine production
Strong understanding of product costing
Basic understanding of wine logistics
Strong understanding of the US 3-tier distribution system and DTC operations
Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
Possess a flexible, dynamic approach to business.
Approachable, resilient, and driven\u00A0
Comfortable challenging the status quo

Health Benefits \u2013 Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

Learn More About Jackson Family Wines

{ "@context": "http://schema.org", "@type": "JobPosting", "datePosted": "2026-04-29", "description": "

Leads development of brand growth strategies and marketing plans/programs for assigned brands.
Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.\u00A0
Develops channel-specific responses to competitive activity.
Analyzes and develops plans against trending consumer opportunities.
Effectively oversees brand budgets, managing expenditures appropriately.
Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
Works closely with sales to anticipate market trends and deliver against key opportunities.
Manages team, ensuring direct reports are coached, mentored and developed.\u00A0 Sets high performance expectations.
Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.\u00A0\u00A0
Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action

\u00A0\u00A0JOB REQUIREMENTS: \u00A0Experience and Education\u00A0\u00A0

Bachelor\u2019s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
Ability to develop and execute marketing strategic plans and initiatives
Demonstrated analytical skills
Strong communication skills
Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
Strong and consistent track record of successful brand growth across multiple brands or business units
Strong wine knowledge and appreciation
Strong financial acumen and demonstrated ability to manage a P&L

\u00A0Preferred Experience\u00A0

Wine marketing experience
Field sales or distributor experience
International experience

\u00A0Skills and Competencies Required

Strong track record of managing multiple, diverse brands
Extensive employee management and team building experience
Multi-brand P&L management experience
Luxury and commercial wine brand management experience
Track record of highly creative program development and execution
Advanced sales and financial analytical and reporting skills
Advanced understanding of various pricing strategies across multiple markets and channels
Advanced presentation development and delivery experience
Strong writing and editing skills
Time management and organizational skills
Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
Strong understanding of wine production
Strong understanding of product costing
Basic understanding of wine logistics
Strong understanding of the US 3-tier distribution system and DTC operations
Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
Possess a flexible, dynamic approach to business.
Approachable, resilient, and driven\u00A0
Comfortable challenging the status quo

Health Benefits \u2013 Medical, Dental, Vision, Disability & Life insurance
401k with employer match
Generous time off including vacation, holidays, and paid health time
Paid volunteer time
Learning & Development opportunities
Modern Health virtual mental health & coaching visits
Wine discounts!

VP, International Brand & Channel Marketing

Marketing Santa Rosa, California