Job description
Job description
- Define the CRM roadmap and align it with business and brand objectives
- Develop the global CRM strategy to support acquisition, retention, reactivation, and loyalty
- Ensure strong data governance and compliance with GDPR
- Contribute to the development of a seamless and consistent omnichannel customer experience
- Oversee CRM projects end‑to‑end, ensuring prioritization, delivery, and quality
- Coordination between business stakeholders, retail teams and technical teams
- Guarantee platform consistency and proper integration within IT landscape
- Plan and execute multi‑channel CRM campaigns with luxury tone and storytelling
- Define segmentation strategies (VIP, HNW, collectors, prospects)
- Support boutiques in client development and strengthen clienteling culture
- Monitor CRM KPIs and develop dashboards and reporting
- Lead and develop a team of business and technical experts