Job description
Position Summary
We are seeking a strategic content leader to build and lead the Content Strategy capability within the Content Experience Group.
This role is responsible for developing customer-centered content frameworks that improve product discovery, understanding, evaluation, and conversion across digital, retail, marketplace, and AI-driven environments.
Unlike traditional creative strategy roles focused primarily on campaigns and brand storytelling, this position focuses on understanding customer intent, search behavior, decision-making journeys, and content architecture to create scalable systems that support customer decisions and business growth.
The ideal candidate combines content strategy, commerce content, customer insight, search behavior analysis, information architecture, and AI-era content thinking.
Mission
Design scalable content systems that connect customer intent, product value, and business objectives to improve discovery, engagement, decision-making, and conversion across the customer journey.
Reports To
Head of Content Experience
Core Capability Areas
Customer Intent Strategy
Content Strategy
Content Architecture
Commerce Content Strategy
Category Storytelling
Search Behavior Analysis
Discovery Content Strategy
Conversion Content Planning
AI Discovery Strategy
Knowledge Architecture
Key Responsibilities
1. Customer Intent & Decision Strategy
Develop content strategies rooted in customer behavior and decision-making.
Responsibilities include:
Customer intent mapping
Search behavior analysis
Customer question frameworks
Decision journey mapping
Objection handling frameworks
Information need analysis
Translate customer needs into actionable content strategies
2. Commerce Content Strategy
Develop content systems that support product discovery, evaluation, and conversion.
Responsibilities include:
PDP content frameworks
Product comparison content
Feature-benefit communication
Category content strategies
Conversion content planning
Retail content frameworks
Ensure content supports customer decision-making throughout the purchase journey
3. Content Architecture
Lead the development of scalable content structures across platforms and channels.
Responsibilities include:
Content models
Content hierarchy
Content taxonomy
Metadata frameworks
Modular content strategies
Structured content design