Job description
About us
We're building a new category of interactive entertainment powered by AI characters, image, video, and real-time experiences. We’re one of the most-visited AI products globally, serving millions of users every day.
We work in-person in Sydney, Australia, and hire globally.
How we work
User-first: We build what people want. We invest time to understand our users and focus on adding value instead of extracting value.
High agency, high ownership: We own outcomes end-to-end. When something goes wrong, we take responsibility and fix it.
Urgency: We prioritize ruthlessly, increase leverage, and move at an exceptional pace.
What you'll do
You'll help scale our paid channels, working across the execution that keeps it moving: media buying, campaign optimization, and the customer analytics that tell us what's actually working. You'll operate across unique paid acquisition channels, and you'll sharpen the playbook as you learn it. You live CPMs, CTRs, CPAs, targeting, experimentation, and optimization. You'll work AI-first, with AI tooling as your default operating environment.
Example projects
Run the campaigns. Manage spend across multiple paid channels, balancing scale, optimization, and experimentation within the budgets you own. You'll know where every dollar went and what it brought back.
Run the expansion playbook. Launch in new regions, networks, and audiences. Help find our ideal customers in every corner of the internet, and flag what's working and what isn't.
Feed the test-and-learn engine. Run experiments across audiences, creative, placements, and bidding, and bring back what you learn. Real tests, not ones you forget by Friday.
Read the funnel and the data behind it. Dig into the customer data to understand who's converting and why. Trace the funnel from first impression to paying subscriber, spot where it leaks, and run the test to fix it.
What you'll bring
At least a year in performance marketing, growth, or analytics, or a track record from somewhere demanding that shows you’d pick it up fast.
A feel for the numbers. You can tell when a campaign is trending the wrong way, even if you can't yet say exactly why.
Hands-on comfort in the data yourself. You can read a dashboard, follow a funnel, and dig into customer data without waiting to be told what happened.
High attention to detail combined with a scrappy, experimental mindset.
Creativity paired with an obsession with numbers. We love charts that go up and to the right, and you will too.
A hunger to win. This won't be easy, and no one has done it before.
What we offer
Top-of-market compensation with meaningful equity upside.
Real ownership from day one. Work on important problems and see the impact of what you ship.
Fast-growing scope. As your impact grows, your responsibility and compensation should grow with it.
A company card for food, coffee, tools, and anything that helps you do your best work.
Daily team lunch and dinner at the office.
An unlimited workspace budget to build your ideal setup.
Visa sponsorship and relocation assistance for people moving to Sydney.
How we think about comp
We raise the ceiling for exceptional performers, not the floor. As your impact grows, your compensation should too.
The listed range is cash + equity, with superannuation on top.
We review compensation every 6 months.
Bonuses reward past impact, and raises reflect your new level.
Our interview process
Intro call: 15 minutes to align on the role and company.
Founder interview: go deep on what you’ve built, how you think, and how you work.
Role interview: 1 hour working through a practical problem relevant to the role.
Paid work trial: spend 3 days with us in Sydney working on a real problem. We cover travel and accommodation, if needed.
Offer: if it’s a strong fit, we move quickly.