Graphic Designer - Agri Business

bridgetalentgroupNairobi Area, Kenyafull timeMid Level
Active

Job description

Job SummaryThe Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.Key ResponsibilitiesA. Brand & Corporate Identity ManagementEnsure strict adherence to brand guidelines across all communication materialsMaintain consistency in typography, color schemes, layouts, and visual identitySupport brand refresh initiatives where requiredManage corporate templates (presentations, labels, brochures, catalogues, etc.)B. Marketing & Sales Collateral DevelopmentDesign brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materialsDevelop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product linesDesign visually engaging sales presentations (PowerPoint/Google Slides)Create exhibition and trade fair branding materialsC. Digital & Multimedia DesignDesign content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pagesDevelop motion graphics, simple animations, and short promotional videosCreate infographics explaining technical agricultural processes and solutionsOptimize designs for desktop and mobile platformsD. Technical & Product VisualizationTranslate drawings and technical specifications into customer-friendly visualsDevelop 2D and 3D layouts and product illustrationsCollaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracySupport visualization of greenhouse projects and irrigation layoutsE. Internal Communication & Employer BrandingDesign internal newsletters, HR communication materials, and policy visualsSupport employer branding initiativesF. Vendor & Production CoordinationLiaise with printing vendors to ensure high-quality outputOversee print production processes including proofing and color calibrationPrepare print-ready artwork and manage specificationsEnsure cost-effective production within approved budgetsG. Asset ManagementMaintain organized digital asset libraries (logos, images, templates)Ensure proper archiving of all design filesRequirementsBachelor’s Degree or Diploma in Graphic Design, Visual Communication, Fine Arts, or a related fieldProfessional Certifications (Advantage) :Adobe Certified Professional (Illustrator, Photoshop, InDesign :Motion graphics certification :UI/UX certification (desirable)Minimum of 3–5 years’ experience in a corporate or agency environmentExperience in agribusiness, engineering, manufacturing, or technical product marketing is highly desirableStrong portfolio demonstrating both print and digital workTechnical CompetenciesAdvanced proficiency in: Adobe Creative Suite (Illustrator, Photoshop, InDesign)After Effects / Premiere ProCanva (corporate template management)Working knowledge of:UI/UX principles,Basic HTML/CSS (advantage) Strong videography and photography production skillsGood understanding of pre-press and print production processed.Job SummaryThe Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.Key ResponsibilitiesA. Brand & Corporate Identity ManagementEnsure strict adherence to brand guidelines across all communication materialsMaintain consistency in typography, color schemes, layouts, and visual identitySupport brand refresh initiatives where requiredManage corporate templates (presentations, labels, brochures, catalogues, etc.)B. Marketing & Sales Collateral DevelopmentDesign brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materialsDevelop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product linesDesign visually engaging sales presentations (PowerPoint/Google Slides)Create exhibition and trade fair branding materialsC. Digital & Multimedia DesignDesign content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pagesDevelop motion graphics, simple animations, and short promotional videosCreate infographics explaining technical agricultural processes and solutionsOptimize designs for desktop and mobile platformsD. Technical & Product VisualizationTranslate drawings and technical specifications into customer-friendly visualsDevelop 2D and 3D layouts and product illustrationsCollaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracySupport visualization of greenhouse projects and irrigation layoutsE. Internal Communication & Employer BrandingDesign internal newsletters, HR communication materials, and policy visualsSupport employer branding initiativesF. Vendor & Production CoordinationLiaise with printing vendors to ensure high-quality outputOversee print production processes including proofing and color calibrationPrepare print-ready artwork and manage specificationsEnsure cost-effective production within approved budgetsG. Asset ManagementMaintain organized digital asset libraries (logos, images, templates)Ensure proper archiving of all design filesJob SummaryThe Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.Job SummaryThe Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.Job SummaryJob SummaryJob SummaryThe Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.The Graphic Designer will be responsible for conceptualizing, designing, and producing high-quality visual communication materials that support the company’s marketing, sales, branding, product communication, and corporate visibility objectives.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.The role ensures brand consistency, technical accuracy of visual content, and alignment with the company’s agribusiness, irrigation, greenhouse, seeds, and animal health solutions portfolio. The successful candidate will translate complex agricultural and technical information into compelling visual formats suitable for farmers, agronomists, distributors, institutional clients, and internal stakeholders.

Key Responsibilities

Key ResponsibilitiesKey ResponsibilitiesKey Responsibilities

A. Brand & Corporate Identity Management

A. Brand & Corporate Identity ManagementA. Brand & Corporate Identity ManagementA. Brand & Corporate Identity Management
  • Ensure strict adherence to brand guidelines across all communication materials
Ensure strict adherence to brand guidelines across all communication materialsEnsure strict adherence to brand guidelines across all communication materialsEnsure strict adherence to brand guidelines across all communication materials
  • Maintain consistency in typography, color schemes, layouts, and visual identity
Maintain consistency in typography, color schemes, layouts, and visual identityMaintain consistency in typography, color schemes, layouts, and visual identityMaintain consistency in typography, color schemes, layouts, and visual identity
  • Support brand refresh initiatives where required
Support brand refresh initiatives where requiredSupport brand refresh initiatives where requiredSupport brand refresh initiatives where required
  • Manage corporate templates (presentations, labels, brochures, catalogues, etc.)
Manage corporate templates (presentations, labels, brochures, catalogues, etc.)Manage corporate templates (presentations, labels, brochures, catalogues, etc.)Manage corporate templates (presentations, labels, brochures, catalogues, etc.)

B. Marketing & Sales Collateral Development

B. Marketing & Sales Collateral DevelopmentB. Marketing & Sales Collateral DevelopmentB. Marketing & Sales Collateral Development
  • Design brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materials
Design brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materialsDesign brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materialsDesign brochures, product catalogues, flyers, banners, roll-up stands, POS, and promotional materials
  • Develop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product lines
Develop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product linesDevelop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product linesDevelop technical product sheets and data sheets for irrigation systems, greenhouse structures, seeds, fertilizers, and other product lines
  • Design visually engaging sales presentations (PowerPoint/Google Slides)
Design visually engaging sales presentations (PowerPoint/Google Slides)Design visually engaging sales presentations (PowerPoint/Google Slides)Design visually engaging sales presentations (PowerPoint/Google Slides)
  • Create exhibition and trade fair branding materials
Create exhibition and trade fair branding materialsCreate exhibition and trade fair branding materialsCreate exhibition and trade fair branding materials

C. Digital & Multimedia Design

C. Digital & Multimedia DesignC. Digital & Multimedia DesignC. Digital & Multimedia Design
  • Design content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pages
Design content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pagesDesign content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pagesDesign content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube) Email marketing campaigns Website banners and landing pagesDesign content for:Social media platforms (LinkedIn, Facebook, Instagram, YouTube)Email marketing campaignsWebsite banners and landing pages
  • Develop motion graphics, simple animations, and short promotional videos
Develop motion graphics, simple animations, and short promotional videosDevelop motion graphics, simple animations, and short promotional videosDevelop motion graphics, simple animations, and short promotional videosDevelop motion graphics, simple animations, and short promotional videos
  • Create infographics explaining technical agricultural processes and solutions
Create infographics explaining technical agricultural processes and solutionsCreate infographics explaining technical agricultural processes and solutionsCreate infographics explaining technical agricultural processes and solutionsCreate infographics explaining technical agricultural processes and solutions
  • Optimize designs for desktop and mobile platforms
Optimize designs for desktop and mobile platformsOptimize designs for desktop and mobile platformsOptimize designs for desktop and mobile platformsOptimize designs for desktop and mobile platforms

D. Technical & Product Visualization

D. Technical & Product VisualizationD. Technical & Product VisualizationD. Technical & Product Visualization
  • Translate drawings and technical specifications into customer-friendly visuals
Translate drawings and technical specifications into customer-friendly visualsTranslate drawings and technical specifications into customer-friendly visualsTranslate drawings and technical specifications into customer-friendly visuals
  • Develop 2D and 3D layouts and product illustrations
Develop 2D and 3D layouts and product illustrationsDevelop 2D and 3D layouts and product illustrationsDevelop 2D and 3D layouts and product illustrations
  • Collaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracy
Collaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracyCollaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracyCollaborate with agronomists, irrigation engineers, and product managers to ensure technical accuracy
  • Support visualization of greenhouse projects and irrigation layouts
Support visualization of greenhouse projects and irrigation layoutsSupport visualization of greenhouse projects and irrigation layoutsSupport visualization of greenhouse projects and irrigation layouts

E. Internal Communication & Employer Branding

E. Internal Communication & Employer BrandingE. Internal Communication & Employer BrandingE. Internal Communication & Employer Branding
  • Design internal newsletters, HR communication materials, and policy visuals
Design internal newsletters, HR communication materials, and policy visualsDesign internal newsletters, HR communication materials, and policy visualsDesign internal newsletters, HR communication materials, and policy visuals
  • Support employer branding initiatives
Support employer branding initiativesSupport employer branding initiativesSupport employer branding initiatives

F. Vendor & Production Coordination

F. Vendor & Production CoordinationF. Vendor & Production CoordinationF. Vendor & Production Coordination
  • Liaise with printing vendors to ensure high-quality output
Liaise with printing vendors to ensure high-quality outputLiaise with printing vendors to ensure high-quality outputLiaise with printing vendors to ensure high-quality output
  • Oversee print production processes including proofing and color calibration
Oversee print production processes including proofing and color calibrationOversee print production processes including proofing and color calibrationOversee print production processes including proofing and color calibration
  • Prepare print-ready artwork and manage specifications
Prepare print-ready artwork and manage specificationsPrepare print-ready artwork and manage specificationsPrepare print-ready artwork and manage specifications
  • Ensure cost-effective production within approved budgets
Ensure cost-effective production within approved budgetsEnsure cost-effective production within approved budgetsEnsure cost-effective production within approved budgets

G. Asset Management

G. Asset ManagementG. Asset ManagementG. Asset Management
  • Maintain organized digital asset libraries (logos, images, templates)
Maintain organized digital asset libraries (logos, images, templates)Maintain organized digital asset libraries (logos, images, templates)Maintain organized digital asset libraries (logos, images, templates)
  • Ensure proper archiving of all design files
Ensure proper archiving of all design filesEnsure proper archiving of all design filesEnsure proper archiving of all design files