Director of Product Marketing, SMB Growth

Product Positioning, Messaging & Value Proposition: Own the SMB story. Take a complex, fast-moving portfolio and make it obvious to a business owner with fifteen minutes and no marketing background. Simplification is the craft here. Own product marketing strategy and storytelling for the SMB audience across the advertising and AI business solutions portfolio. Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders. Build the case studies, benchmarks, and success stories that let one customer's result convince thousands more. Develop the go-to-market with the platforms, resellers, and partners that reach small businesses at scale: Build joint positioning, co-marketing, launch plans, and the training and enablement materials partners need to sell on our behalf and convert interest into active advertisers. Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, growth marketing, integrated marketing, or paid media experience OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, growth marketing, integrated marketing, or paid media experience OR equivalent experience. SMB marketing expertise: Experience with product-led or self-serve growth motions, including lifecycle and in-product marketing. Experience marketing to small and medium business audiences at scale. Channel, partner, or platform partnership marketing experience. You've worked where the audience is measured in millions, the touch is low, and the product does much of the selling. Experience marketing advertising, adtech, or B2B technology products-especially launching products in new or emerging categories, or AI-powered products or platforms. Solid writing and content development: Sharp storytelling and creative judgement. You can explain something genuinely complicated to someone who has never heard of it and has a business to run. You know what makes a small-business audience stop scrolling, and you can direct creative partners toward it. Build narratives, messaging and assets across sales enablement and integrated marketing channels. Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering. You've built go-to-market with partners who reach customers you can't reach directly, and you know how to make the partner's business case, not just yours. These requirements include but are not limited to the following specialized security screenings: Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation.