Director of Product Marketing

Job detailsApplication formDirector of Product MarketingAbout the RoleAt Avoma, Product Marketing isn't about decks and datasheets – it's about owning the story that makes the market choose us, and the system that makes that story scale.As the Director of Product Marketing, you will own messaging, positioning, and go-to-market strategy end-to-end – turning what our products do into why they matter to buyers, users, and executives. You'll operate as a strategic leader, systems builder, and AI-enabled operator who drives adoption, accelerates pipeline, and equips the revenue org to win. You'll also build and lead the Product Marketing function as Avoma scales.This is a high-impact role for someone who combines deep care for craft with a bias for action – someone who sweats the details, takes pride in their work, and consistently goes the extra step to ship narratives, launches, and enablement that move the business.What You'll Own (Outcomes & Impact)1. Positioning & Messaging That WinsOwn product messaging and positioning that clearly differentiates Avoma in a crowded marketCraft compelling narratives that resonate with buyers, users, and executive stakeholdersBuild a messaging system – frameworks, value props, and proof points – that the whole company can use consistently2. Go-to-Market Strategy & LaunchesDevelop and execute comprehensive GTM strategies that align with business goals and drive adoptionOwn the strategy and execution of product launches and updates – from narrative to enablement to measurementDefine launch success metrics and tie marketing motion directly to pipeline and revenue impact3. Power the Revenue EnginePartner with Sales to build enablement tools, training, and resources that improve selling effectiveness and win ratesEquip the GTM org with the messaging, battle cards, and assets they need to closeTranslate product capabilities into business value and ROI that buyers immediately understand4. Competitive & Market IntelligenceLead market research and competitive analysis to inform GTM strategy and product directionMaintain a living view of the competitive landscape and arm the team to win against itIdentify market shifts and opportunities before they become obvious5. Be the Voice of the Customer & MarketTranslate customer conversations, usage patterns, and feedback into actionable product and GTM insightsAdvocate for customer and buyer needs within the product development processInfluence product roadmap, GTM, and positioning using structured, data-backed input6. Build the Product Marketing Function at AvomaBuild, lead, and develop a high-performing product marketing teamCreate and refine playbooks, frameworks, and processes for a growing functionOperate effectively in ambiguity and help define what "great" looks like for PMM at AvomaHow You Work (Mindset & Craft)You bring a high-effort, high-standards approach to everything you do – not by working more hours, but by working with intention, precision, and careYou have strong attention to detail – you don't miss signals in the market, customer data, or executionYou take pride in your craft – whether it's a launch narrative, a sales deck, or a positioning doc, you aim to make it exceptional, not just sufficientYou combine speed with quality – moving fast, but never sloppyYou act like an owner – deeply accountable for outcomes, not just deliverablesWhat Success Looks Like in This RoleClear, differentiated positioning that the market and the internal team both rally aroundLaunches that consistently land and measurably move pipelineStrong sales adoption of messaging and enablement, reflected in higher win ratesFaster time-to-value and adoption driven by sharper messaging and GTMReal influence on product roadmap and GTM strategyA scalable PMM function and team that grows with the businessWhat You BringCore Experience8+ years in product marketing, with at least 3 years in a leadership roleProven track record of developing and executing successful GTM strategies for B2B SaaS productsExperience marketing to mid-market and/or enterprise buyersAI-Native & Data-Driven MindsetComfortable using AI tools, automation, and data to improve efficiency and outcomesStrong grasp of market research, competitive analysis, and customer insightsAbility to turn data into insights, narrative, and actionBuilder MentalityThrive in ambiguity and can create structure from scratchExperience designing playbooks, frameworks, and scalable programsBias for action – comfortable rolling up your sleeves to get things doneExecutive Presence & CommunicationStrong ability to engage and influence senior stakeholders and cross-functional teamsSkilled at translating complex product capabilities into business value and ROIExcellent, structured communicator (written and verbal)What Sets You ApartExperience scaling product marketing in a high-growth, early-stage companyDeep understanding of AI-driven workflows, conversational intelligence, or revenue intelligence toolsTrack record of launches that meaningfully moved pipeline and revenueA creative, data-driven approach to positioning and storytellingExperience building and leading a PMM team from the early stagesCompensation & Benefits💰 Compensation: $140K–$170K base, based on years of experience + 15% variable (OTE: $165K–$200K)Variable tied to GTM and pipeline outcomes — launches, sales enablement adoption, and revenue influence📈 Equity: Meaningful early-stage equity grant🏥 Benefits: Medical, dental, vision, 401(k), and generous PTO⚙️ Tools: Best-in-class AI, GTM, and analytics stack to amplify your impact📍 Location: This is an in-office role based in San Jose, CA (4 days/week)Culture note: We value craft, ownership, and high-quality execution – this is a high-performance team that cares deeply about outcomes, not activity.About AvomaAvoma is an AI-powered meeting assistant and conversation and revenue intelligence solution built for customer-facing teams. We automatically capture, summarize, and analyze conversations to unlock insights that drive better decisions, faster execution, and stronger customer relationships.We're a venture-backed, fast-growing startup with 1,200+ paying customers, building at the intersection of AI, productivity, and revenue intelligence.Apply for this positionAutofill from resumeSave time by uploading your resume. (Only PDF or DOCX format supported)Upload filePersonal InformationFirst name*Last name*Email*Phone🇺🇸+1AddressNo options availableLinkedIn URL*ProfileEducationAddExperienceAddResume*Drag and drop files or click to uploadSupported files: .pdf & .docx, up to 20 MBCover LetterDrag and drop files or click to uploadSupported files: .pdf & .docx, up to 20 MBApply for this positionJob detailsApplication form