Director of Product Marketing, Agency Growth

Product Positioning, Messaging & Value Proposition: Turn a complex portfolio into a story an agency can carry into their own client pitches and win with. Own product marketing strategy and storytelling for the agency audience across the advertising and AI business solutions portfolio. Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders. Enable partner teams with client-facing narratives and assets, and contribute to marquee product launches through blog posts, event presentations, and other storytelling formats. Go-to-Market Strategy & Execution: Build the go-to-market for AI-era products. Take new solutions from pilot to scale with agency partners — early access, launch planning, adoption, the full arc. Create enablement content — including pitch narratives, presentations, one-pagers, and competitive materials — and work together with sales teams to drive product adoption and customer satisfaction by effectively communicate our roadmap, positioning, and value. Partner with Marketing teams to develop integrated marketing content across web, event, webinar, email, social, and other channels. Build customer evidence including case studies, benchmarks, and performance proof points in partnership with agency customers. Customer Listening & Market Insights: Serve as the voice of the agency audience to product and engineering teams, informing roadmap priorities and product requirements. Lead customer listening strategies and market intelligence efforts to uncover growth opportunities, inform investment priorities, and shape the product roadmap. Partner with field teams to engage directly with agencies and clients, synthesize feedback, and translate insights into actionable recommendations. Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions. Growth Mindset & Inclusive Innovation: Champion a culture of continuous learning, AI adoption to accelerate outcomes, and inclusive thinking. Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities. Foster open dialogue, encourage reflection, and ensure all voices are heard in shaping product and marketing strategies. Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience OR equivalent experience. Experience marketing advertising, adtech, or B2B technology products-especially launching products in new or emerging categories, or AI-powered products or platforms. Experience working with or marketing to advertising agencies, holding companies, or media buying organizations. Solid writing and content development: Sharp storytelling and creative judgement building narratives, pitch materials, messaging and assets across sales enablement and integrated marketing channels. Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering. These requirements include but are not limited to the following specialized security screenings: Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation.