Job description
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of the company's products and market goals. Proficiency in web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Digital Marketing specialists rely on judgment in planning and experience to accomplish identified goals.
Duties and Responsibilities
§ Planning, development and execution digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
§ Developing, and managing digital layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
§ Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
§ Leading ongoing management of digital touch points, including all applications (home page and top-level sections), social networking landing pages.
§ Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
§ Developing and coordinating multimedia packages.
§ Owning and maintaining site analytics, metrics, and campaign reporting.
Requirements
Desired Skills & Experience
§ Bachelor’s degree or diploma in a marketing related field
§ 5 Years of experience in digital marketing within the retail sector
Core Competency Requirements
§ Deep understanding of digital marketing and digital production.
§ In depth knowledge of SEO and AdWords programs.
§ Proven experience delivering effective and innovative digital campaigns.
§ Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
§ Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
§ Strong management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services
In addition
§ Ability to deliver on deadline
§ Ability to multitask and to remain functional under intense pressure
§ Possess very strong communication skills (English & Arabic), both written and verbal
§ Possess very strong skills in management and organization