Digital Marketing Specialist - SEA

What a Digital Marketing Specialist - SEA does at HP:

• Execute and optimize media campaigns, focusing on traffic generation and maximizing returns on ad spend (ROAS).

• Analyze web analytics to derive actionable insights for campaign optimization.

• Prepare weekly and monthly reports.

• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.

Individuals who do well in this role at HP, usually possess:

• Minimum 2-3 years of working experience in media buying.

• Proficiency in DV360 and SA360 is highly preferred.

• Experience working in a digital marketing agency is a plus.

• Strong analytical skills with the ability to interpret data.

• Excellent communication skills.

• Bachelor’s degree in Marketing or related field.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.

#Li-Post