Digital Copywriter – Paid Ads

Employment Type: 2-year contract (Renewable yearly/converted to permanent staff)Working Model: Hybrid (3 Days WFO, 2 Days WFH)Understanding the RoleWe are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals.This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.Nature of work: More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actionsCore focus:Analyse campaign briefs and recommend optimal ad formats and creatives.Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)Source or recommend visuals (images/videos) to complement ad copy.Create basic banners and creatives using Adobe Express / Adobe Photoshop Adapt and refine ad copy in response to campaign optimisation needsAnalytical thinking (understanding how copy affects engagement/click-through rates)Proofread campaign materials, ensuring clarity and brand alignmentCollaborate with paid media managers to design and execute A/B testsReview campaign data across platforms and translate insights into content recommendationsStay up to date with social media guidelines, ad trends, and best practicesSupport overall marketing strategy with fresh, data-backed creative ideasRequirementsExcellent written and verbal communication in English (clear, concise, persuasive)Experience writing for paid adsBasic creative sense (choosing or pairing visuals with copy)Basic Adobe Photoshop/Adobe Express skillsExceptional organizational skills with an ability to manage multiple tasks while maintaining a high degree of accuracy with meticulous attention to detailStrong grasp of social media guidelines and content best practicesExperience writing for B2B topicsStrong understanding of content marketing principles and awareness of industry trendsCurious, proactive, and eager to learn paid media optimisationMinimum 2-3 years of experienceBachelor’s degree in English, Marketing Communications, or related fieldBenefits Exposure to global team and work cultureGreat work-life balanceGood structure and system in placeDynamic and multi-national work environmentSupportive team culture and opportunities for professional growthEmployment Type: 2-year contract (Renewable yearly/converted to permanent staff)Working Model: Hybrid (3 Days WFO, 2 Days WFH)Understanding the RoleWe are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals.This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.Nature of work: More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actionsCore focus:Analyse campaign briefs and recommend optimal ad formats and creatives.Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)Source or recommend visuals (images/videos) to complement ad copy.Create basic banners and creatives using Adobe Express / Adobe Photoshop Adapt and refine ad copy in response to campaign optimisation needsAnalytical thinking (understanding how copy affects engagement/click-through rates)Proofread campaign materials, ensuring clarity and brand alignmentCollaborate with paid media managers to design and execute A/B testsReview campaign data across platforms and translate insights into content recommendationsStay up to date with social media guidelines, ad trends, and best practicesSupport overall marketing strategy with fresh, data-backed creative ideasEmployment Type: 2-year contract (Renewable yearly/converted to permanent staff)Employment Type: 2-year contract (Renewable yearly/converted to permanent staff)Employment Type: 2-year contract (Renewable yearly/converted to permanent staff)Working Model: Hybrid (3 Days WFO, 2 Days WFH)Working Model: Hybrid (3 Days WFO, 2 Days WFH)Working Model:HybridHybrid(3 Days WFO, 2 Days WFH)Understanding the RoleUnderstanding the RoleUnderstanding the RoleUnderstanding the RoleWe are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team.We are looking for a creative, performance-drivenPaid Media CopywriterPaid Media Copywriterto join our dynamic team.You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets.The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals.The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals.This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.

Nature of work: More short-form, performance-driven copywriting than long-form brand storytelling. Think headlines, ad captions, call-to-actions

Nature of workNature of workNature of work: More: Moreshort-form, performance-driven copywritingshort-form, performance-driven copywritingshort-form, performance-driven copywritingthan long-form brand storytelling. Think headlines, ad captions, call-to-actionsthan long-form brand storytelling. Think headlines, ad captions, call-to-actionsCore focus:Core focusCore focusCore focus::

• Analyse campaign briefs and recommend optimal ad formats and creatives.

Analyse campaign briefs and recommend optimal ad formats and creatives.

Analyse campaign briefs and recommend optimal ad formats and creatives.

• Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.

Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.

Write persuasive and engaging copy for paid ads, landing pages, and email campaigns.

• Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)

Writing copy for paid media ads (likely Meta Ads, Google Ads, LinkedIn Ads, etc.)

Writing copy forWriting copy forpaid media adspaid media adspaid media ads(likely Meta Ads, Google Ads, LinkedIn Ads, etc.)(likely Meta Ads, Google Ads, LinkedIn Ads, etc.)

• Source or recommend visuals (images/videos) to complement ad copy.

Source or recommend visuals (images/videos) to complement ad copy.

Source or recommend visuals (images/videos) to complement ad copy.

• Create basic banners and creatives using Adobe Express / Adobe Photoshop

Create basic banners and creatives using Adobe Express / Adobe Photoshop

Create basic banners and creatives using Adobe Express / Adobe Photoshop

• Adapt and refine ad copy in response to campaign optimisation needs

Adapt and refine ad copy in response to campaign optimisation needs

Adapt and refine ad copy in response to campaign optimisation needs

• Analytical thinking (understanding how copy affects engagement/click-through rates)

Analytical thinking (understanding how copy affects engagement/click-through rates)

Analytical thinking (understanding how copy affects engagement/click-through rates)Analytical thinking (understanding how copy affects engagement/click-through rates)

• Proofread campaign materials, ensuring clarity and brand alignment

Proofread campaign materials, ensuring clarity and brand alignment

Proofread campaign materials, ensuring clarity and brand alignment

• Collaborate with paid media managers to design and execute A/B tests

Collaborate with paid media managers to design and execute A/B tests

Collaborate with paid media managers to design and execute A/B tests

• Review campaign data across platforms and translate insights into content recommendations

Review campaign data across platforms and translate insights into content recommendations

Review campaign data across platforms and translate insights into content recommendations

• Stay up to date with social media guidelines, ad trends, and best practices

Stay up to date with social media guidelines, ad trends, and best practices

Stay up to date with social media guidelines, ad trends, and best practices

• Support overall marketing strategy with fresh, data-backed creative ideas

Support overall marketing strategy with fresh, data-backed creative ideas

Support overall marketing strategy with fresh, data-backed creative ideas