Job description
Job description
As a Digital Content Specialist, you will support the management and continuous improvement of Tissot’s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot’s brand website.
Your main responsibilities will be as followed:
- Manage, coordinate and maintain website content across global markets.
- Lead global homepage activations and oversee local market implementation.
- Lead the creation and deployment of landing pages for new product launches.
- Monitor website content quality, content updates, and overall content consistency.
- Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
- Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
- Support UX/UI optimization initiatives to improve customer experience and website performance.
- Coordinate SEO and GEO content implementation to improve visibility and organic performance.
- Support Marketing DAM governance, asset organization, and content distribution processes.
- Develop content guidelines, documentation, and best practices for global markets.
- Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.