Demand Generation Specialist ( SEA & India)

KulaChennai, Tamil Nadu, Indiafull timeMid Level
Active

Job description

Job detailsApplication formAbout JobAt Kula, we are seeking a proactive and experienced Business Development Executive/Demand Generation Specialist to join our team. This role is pivotal in expanding our presence in the APAC market, powered by your expertise in business development and demand generation strategies.With 4 to 5 years of tech SaaS selling experience, you will work closely with cross-functional teams to implement growth strategies and leverage GTM tools effectively. The role requires a commitment to frequent travel, ensuring our strategies align with market dynamics and customer needs.Skills & QualificationProficiency in business development strategies to drive company growthStrong hands-on experience with GTM tools such as Apollo , Sales navigator, Zoominfo Clay and HubSpot for efficient market penetrationExcellent communication skills to collaborate with SEA-based clients and internal teamsAnalytical mindset to assess market trends and customer needsAbility to adapt to changing market conditions and adjust strategies accordinglyStrong organizational skills to manage multiple projects and deadlinesCommitment to continuous learning and staying updated with industry developmentsResponsibilitiesDevelop and implement effective demand generation strategies to expand Kula's presence in the APAC marketCollaborate with sales and marketing teams to align on goals and ensure cohesive strategiesLeverage tools like Apollo , Sales navigator, HubSpot to identify and engage potential clients effectivelyConduct market research to understand client needs and tailor solutions accordinglyTravel frequently to build and maintain strong client relationships and gather market insightsMonitor and analyze campaign performance to optimize strategies and achieve targetsProvide leadership and guidance to junior team members, fostering a collaborative and results-driven environmentWhat You’ll DoYou have a demonstrated ability to win highly competitive opportunities by identifying pain and business impacts and connecting those to strategic initiatives of the leadership teamSource your own pipeline through outbound prospecting, referrals, and ecosystem playsQualify inbound interest and shape buying journeys with stakeholders across Talent, HR, and LeadershipRun high-quality discovery, product demos, and deal orchestration with a focus on multi-threadingWork closely with marketing and product to refine messaging, GTM tactics, and customer feedback loopsBuild and scale a repeatable, insights-led sales process in a market that’s just beginning to modernizeYou Might Be a Great Fit If:You’ve consistently exceeded $350K+ annual quotas in B2B SaaS, in a new business-heavy roleYou’ve closed multiple $10K–$20K+ ARR SaaS deals in a fast and efficient way with a sales cycle of 30 days or lessYou’re a clear communicator who can distill complex value into simple, compelling narrativesYou thrive on operational excellence, updating pipelines, writing follow-ups, and forecasting with rigorYou’re curious and product-savvy, you enjoy demoing and helping prospects see “aha!” momentsYou understand the buyer psyche, how decisions are made, and how to build trust with founders, talent leaders, and recruiters.You’re analytical and coachable, you learn from every deal, and you aren’t afraid to ask for help.You May Not Be a Fit If:You avoid outbound or aren’t comfortable being a full-stack sellerYou prefer chasing small logos over crafting strategic, multi-threaded dealsYou need a well-oiled GTM machine. This is a player-led, not process-led, stage.Bonus Points If:You’ve sold into Talent or HR personas beforeYou’ve worked in early-stage, fast-growing SaaS companies based out of SEAYou have a strong network of founders, recruiters, and Talent leaders.Our Interview ProcessWe keep our process transparent, fast, and thoughtful. Here’s what to expect:Initial Call – Intro chat with our Head of SalesSales Deep Dive – Talk pipeline, wins, and how you approach dealsMarketing <> Sales - CollaborationRole play Exercise – Walk us through how you'd approach a target accountFinal Round – Meet other team members, references, and culture alignmentApply for this positionAutofill from resumeSave time by uploading your resume. (Only PDF or DOCX format supported)Upload filePersonal InformationFirst name*Last name*Email*Phone🇺🇸+1LinkedIn URLProfileEducation*AddEducation #1RemoveInstitution*Add and select ""DisciplineNo options availableDegree*No options availableLocationNo options availableSummaryStart DateEnd DateExperience*AddExperience #1RemoveTitle*Company*Add and select ""IndustryNo options availableLocationNo options availableSummaryStart DateEnd DateResume*Drag and drop files or click to uploadSupported files: .pdf & .docx, up to 20 MBCover LetterDrag and drop files or click to uploadSupported files: .pdf & .docx, up to 20 MBApply for this positionJob detailsApplication form