This job appears expired.

Customer Marketing Manager

talent shoreRemote, South AfricaRemotefull timeMid Level

Expired

Job description

W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts. Key Responsibilities Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications Create compelling messaging and content tailored to past customers at various stages of their lifecycle Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevantIdeal Candidate 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing Strong understanding of customer journey mapping and marketing automation principles Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua) Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs Excellent communication and stakeholder management skills Experience in B2B, SaaS, or professional training/education environments is strongly preferred Familiarity with prepay or subscription-based business models is a plusW are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts. Key Responsibilities Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications Create compelling messaging and content tailored to past customers at various stages of their lifecycle Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevantIdeal Candidate 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing Strong understanding of customer journey mapping and marketing automation principles Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua) Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs Excellent communication and stakeholder management skills Experience in B2B, SaaS, or professional training/education environments is strongly preferred Familiarity with prepay or subscription-based business models is a plusW are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts.Key Responsibilities Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications Create compelling messaging and content tailored to past customers at various stages of their lifecycle Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevantIdeal Candidate 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing Strong understanding of customer journey mapping and marketing automation principles Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua) Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs Excellent communication and stakeholder management skills Experience in B2B, SaaS, or professional training/education environments is strongly preferred Familiarity with prepay or subscription-based business models is a plusI'm interested{{criteriaIndex}} {{field}} {{captialize(condition)}} ( ) {{cxPropHelpText}} {{cxPropField.consent_details.description}} {{record.Posting_Title}} {{record.Posting_Title}} {{record.Posting_Title}} {{candidate.Email}} {{topMessage}} Job Details {{topMessage}} previous next {{title}} {{score}}% Job Description {{unescape(sanitizeHTML(descriptionHTML))}} {{message}} Step {{curStepInMandatorySecPrompt}}/{{totalNumOfStepsInMandatorySecPrompt}} For privacy and security purposes, please go through the following points and provide consent. Accept Decline {{getI18n("zr.careers.publicpage.meta.joblisting")}} {{getI18n("zr.careers.publicpage.meta.joblisting")}} {{cxPropAssessment.name}} {{getI18n("zr.questionnaire.question.information.heading")}} {{getI18n("zr.cw.autofill.head")}} {{cxPropBodyMessage}} {{getI18n("zr.careers.autopopulate.success")}} {{getI18n("zr.cw.apply.sign",cxPropCompanyInfo.name)}} {{if(cxPropDetails.applyWithSeekButton,cxPropDetails.applyWithSeekButton.buttonLabel,getI18n("zr.quickapply.apply.toggle","Seek"))}} {{getI18n('zr.eeo.questionnaire.portal.maintitle')}} {{botName}} {{getI18n("zr.zia.sb.consent.msg1")}}{{criteriaIndex}}{{criteriaIndex}}{{field}} {{captialize(condition)}}{{field}}{{captialize(condition)}}( )(){{cxPropHelpText}}{{cxPropHelpText}}{{cxPropField.consent_details.description}}

{{record.Posting_Title}}

{{topMessage}}Job DetailsJob DetailsJob DetailsJob Details{{topMessage}}previousnext{{title}} {{score}}% Job Description {{unescape(sanitizeHTML(descriptionHTML))}}{{title}} {{score}}% Job Description {{unescape(sanitizeHTML(descriptionHTML))}}{{title}} {{score}}%

{{title}}{{score}}%Job Description {{unescape(sanitizeHTML(descriptionHTML))}}

Job Description

Step {{curStepInMandatorySecPrompt}}/{{totalNumOfStepsInMandatorySecPrompt}}

For privacy and security purposes, please go through the following points and provide consent.Accept DeclineAccept DeclineAcceptDecline{{getI18n("zr.careers.publicpage.meta.joblisting")}}{{getI18n("zr.careers.publicpage.meta.joblisting")}}

{{getI18n("zr.careers.publicpage.meta.joblisting")}}

{{getI18n("zr.careers.publicpage.meta.joblisting")}}{{getI18n("zr.careers.publicpage.meta.joblisting")}}{{getI18n("zr.careers.publicpage.meta.joblisting")}}

{{getI18n("zr.careers.publicpage.meta.joblisting")}}

{{getI18n("zr.careers.publicpage.meta.joblisting")}}{{cxPropAssessment.name}} {{getI18n("zr.questionnaire.question.information.heading")}}{{cxPropAssessment.name}} {{getI18n("zr.questionnaire.question.information.heading")}}{{cxPropAssessment.name}}

{{getI18n('zr.eeo.questionnaire.portal.maintitle')}}{{botName}}{{botName}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}{{getI18n("zr.zia.sb.consent.msg1")}}