Content Creator

Create engaging Arabic and English content that increases awareness, builds trust, supports lead generation, and communicates project value across social media and digital platforms.KEY RESPONSIBILITIESContent Planning• Develop monthly content ideas, calendars, storylines, reels concepts, captions, and campaign themes.• Align content with project launches, sales priorities, events, customer questions, and brand tone of voice.Copywriting• Write clear Arabic and English captions, short scripts, headlines, WhatsApp messages, email copy, and website snippets.• Simplify technical real estate information into attractive and client-friendly messages.Video & Social Content• Plan, shoot, and edit short-form videos, reels, stories, behind-the-scenes clips, and project updates.• Coordinate filming with sales, projects, management, influencers, and external videographers.Community & Trends• Monitor platform trends, competitor content, audience comments, and engagement patterns.• Suggest creative ideas that increase reach, engagement, inquiries, and brand relevance.Content Quality• Ensure accuracy of project information, prices, locations, CTAs, and campaign messages before publishing.• Maintain organized content libraries, scripts, footage, captions, and approvals.AUTHORITY & DECISION MAKINGPropose content themes, scripts, and filming ideas.Request information, access, and approvals needed for accurate content.Coordinate routine shoots and content schedules.Escalate inaccurate information, delayed approvals, or brand-sensitive issues.RequirementsBachelor degree or diploma in Marketing, Media, Journalism, Communications, or related field.Experience3+ years of content creation experience; real estate, lifestyle, hospitality, or agency experience preferred.Technical CompetenciesArabic/English writing, reels creation, mobile filming, CapCut/Premiere basics, social media platforms, content calendars.Behavioral CompetenciesCreativity, confidence, speed, curiosity, communication, attention to detail, storytelling, willingness to be on site.Create engaging Arabic and English content that increases awareness, builds trust, supports lead generation, and communicates project value across social media and digital platforms.KEY RESPONSIBILITIESContent Planning• Develop monthly content ideas, calendars, storylines, reels concepts, captions, and campaign themes.• Align content with project launches, sales priorities, events, customer questions, and brand tone of voice.Copywriting• Write clear Arabic and English captions, short scripts, headlines, WhatsApp messages, email copy, and website snippets.• Simplify technical real estate information into attractive and client-friendly messages.Video & Social Content• Plan, shoot, and edit short-form videos, reels, stories, behind-the-scenes clips, and project updates.• Coordinate filming with sales, projects, management, influencers, and external videographers.Community & Trends• Monitor platform trends, competitor content, audience comments, and engagement patterns.• Suggest creative ideas that increase reach, engagement, inquiries, and brand relevance.Content Quality• Ensure accuracy of project information, prices, locations, CTAs, and campaign messages before publishing.• Maintain organized content libraries, scripts, footage, captions, and approvals.AUTHORITY & DECISION MAKINGPropose content themes, scripts, and filming ideas.Request information, access, and approvals needed for accurate content.Coordinate routine shoots and content schedules.Escalate inaccurate information, delayed approvals, or brand-sensitive issues.Create engaging Arabic and English content that increases awareness, builds trust, supports lead generation, and communicates project value across social media and digital platforms.Create engaging Arabic and English content that increases awareness, builds trust, supports lead generation, and communicates project value across social media and digital platforms.Create engaging Arabic and English content that increases awareness, builds trust, supports lead generation, and communicates project value across social media and digital platforms.

KEY RESPONSIBILITIES

KEY RESPONSIBILITIESKEY RESPONSIBILITIESKEY RESPONSIBILITIES

Content Planning

Content PlanningContent PlanningContent Planning

• Develop monthly content ideas, calendars, storylines, reels concepts, captions, and campaign themes.

• Develop monthly content ideas, calendars, storylines, reels concepts, captions, and campaign themes.• Develop monthly content ideas, calendars, storylines, reels concepts, captions, and campaign themes.

• Align content with project launches, sales priorities, events, customer questions, and brand tone of voice.

• Align content with project launches, sales priorities, events, customer questions, and brand tone of voice.• Align content with project launches, sales priorities, events, customer questions, and brand tone of voice.

Copywriting

CopywritingCopywriting

• Write clear Arabic and English captions, short scripts, headlines, WhatsApp messages, email copy, and website snippets.

• Write clear Arabic and English captions, short scripts, headlines, WhatsApp messages, email copy, and website snippets.• Write clear Arabic and English captions, short scripts, headlines, WhatsApp messages, email copy, and website snippets.

• Simplify technical real estate information into attractive and client-friendly messages.

• Simplify technical real estate information into attractive and client-friendly messages.• Simplify technical real estate information into attractive and client-friendly messages.

Video & Social Content

Video & Social ContentVideo & Social ContentVideo & Social Content

• Plan, shoot, and edit short-form videos, reels, stories, behind-the-scenes clips, and project updates.

• Plan, shoot, and edit short-form videos, reels, stories, behind-the-scenes clips, and project updates.• Plan, shoot, and edit short-form videos, reels, stories, behind-the-scenes clips, and project updates.

• Coordinate filming with sales, projects, management, influencers, and external videographers.

• Coordinate filming with sales, projects, management, influencers, and external videographers.• Coordinate filming with sales, projects, management, influencers, and external videographers.

Community & Trends

Community & TrendsCommunity & TrendsCommunity & Trends

• Monitor platform trends, competitor content, audience comments, and engagement patterns.

• Monitor platform trends, competitor content, audience comments, and engagement patterns.• Monitor platform trends, competitor content, audience comments, and engagement patterns.

• Suggest creative ideas that increase reach, engagement, inquiries, and brand relevance.

• Suggest creative ideas that increase reach, engagement, inquiries, and brand relevance.• Suggest creative ideas that increase reach, engagement, inquiries, and brand relevance.

Content Quality

Content QualityContent QualityContent Quality

• Ensure accuracy of project information, prices, locations, CTAs, and campaign messages before publishing.

• Ensure accuracy of project information, prices, locations, CTAs, and campaign messages before publishing.• Ensure accuracy of project information, prices, locations, CTAs, and campaign messages before publishing.

• Maintain organized content libraries, scripts, footage, captions, and approvals.

• Maintain organized content libraries, scripts, footage, captions, and approvals.• Maintain organized content libraries, scripts, footage, captions, and approvals.

AUTHORITY & DECISION MAKING

AUTHORITY & DECISION MAKINGAUTHORITY & DECISION MAKINGAUTHORITY & DECISION MAKING

Propose content themes, scripts, and filming ideas.

Propose content themes, scripts, and filming ideas.Propose content themes, scripts, and filming ideas.

Request information, access, and approvals needed for accurate content.

Request information, access, and approvals needed for accurate content.Request information, access, and approvals needed for accurate content.

Coordinate routine shoots and content schedules.

Coordinate routine shoots and content schedules.Coordinate routine shoots and content schedules.

Escalate inaccurate information, delayed approvals, or brand-sensitive issues.

Escalate inaccurate information, delayed approvals, or brand-sensitive issues.Escalate inaccurate information, delayed approvals, or brand-sensitive issues.