Cluster Social Media Coordinator - Hilton Abu Dhabi Yas Island

At Hilton Abu Dhabi Yas Island, a Cluster Social Media Coordinator is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.

• Excellent written, spoken and read English proficiency
• Previous Marketing experience in a similar environment (hospitality, agency or airlines)
• Excellent verbal and written communications skills – confident and effective verbal and written communicator
• Strong interpersonal skills to enable communication to wide audience and manage relationships
• Strong understanding of local market
• Creative and ideas orientated
• Positive, enthusiast and team player
• Excellent organizational and planning skills
• Ability to work under pressure at all times

• Plan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.

• Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.

• Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.

• Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.

• Support launches of hotel offers, events, F&D promotions, and partnerships through social media.

• Stay up to date with social media trends, formats, and platform updates relevant to hospitality.

• Community Management

• Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.

• Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.

• Performance Tracking & Reporting

• Track performance metrics such as reach, engagement, follower growth, and content performance.

• Prepare regular reports with insights and recommendations for improvement.

• Basic graphic design skills

• Experienced with latest AI tools for content creation and editing

• Coordinate with external agencies, influencers, or photographers when required.

• Ensure all content reflects brand standards and hotel values.