Brand Marketing Manager

DFI Retail GroupHong KongSenior
Active

Job description

Is this your next challenge in Marketing?Brand StrategyDevelop and implement brand strategies that strengthen brand equity and support overall business objectivesContribute to the development of brand positioning and identify growth opportunities across key market segmentsInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesBrand Communication and ActivationDevelop creative communication ideas and contribute to impactful brand campaignsLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingCreate and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsStore BrandingUnderstand the store brand identity of Mannings and translates this to excellence in execution at store levelDrive key store opening launch campaigns to strengthen brand presence and market impactDo you have experience in FMCG/retail ?Bachelor degree in Marketing/ Business Administration or related disciplinesMinimum 8 years of marketing experience especially in brand marketing and brand equityExperience in FMCG or retail industry is an absolute advantageStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills Creative, adaptable, high learning agilityWell-organized, enjoy working in fast paced organization Good command of both written and spoken English and Chinese Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team. DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.comIs this your next challenge in Marketing?Brand StrategyDevelop and implement brand strategies that strengthen brand equity and support overall business objectivesContribute to the development of brand positioning and identify growth opportunities across key market segmentsInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesBrand Communication and ActivationDevelop creative communication ideas and contribute to impactful brand campaignsLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingCreate and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsStore BrandingUnderstand the store brand identity of Mannings and translates this to excellence in execution at store levelDrive key store opening launch campaigns to strengthen brand presence and market impactDo you have experience in FMCG/retail ?Bachelor degree in Marketing/ Business Administration or related disciplinesMinimum 8 years of marketing experience especially in brand marketing and brand equityExperience in FMCG or retail industry is an absolute advantageStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills Creative, adaptable, high learning agilityWell-organized, enjoy working in fast paced organization Good command of both written and spoken English and Chinese Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team. DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.comIs this your next challenge in Marketing?Brand StrategyDevelop and implement brand strategies that strengthen brand equity and support overall business objectivesContribute to the development of brand positioning and identify growth opportunities across key market segmentsInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesBrand Communication and ActivationDevelop creative communication ideas and contribute to impactful brand campaignsLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingCreate and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsStore BrandingUnderstand the store brand identity of Mannings and translates this to excellence in execution at store levelDrive key store opening launch campaigns to strengthen brand presence and market impactDo you have experience in FMCG/retail ?Bachelor degree in Marketing/ Business Administration or related disciplinesMinimum 8 years of marketing experience especially in brand marketing and brand equityExperience in FMCG or retail industry is an absolute advantageStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills Creative, adaptable, high learning agilityWell-organized, enjoy working in fast paced organization Good command of both written and spoken English and ChineseIs this your next challenge in Marketing?Brand StrategyDevelop and implement brand strategies that strengthen brand equity and support overall business objectivesContribute to the development of brand positioning and identify growth opportunities across key market segmentsInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesBrand Communication and ActivationDevelop creative communication ideas and contribute to impactful brand campaignsLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingCreate and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsStore BrandingUnderstand the store brand identity of Mannings and translates this to excellence in execution at store levelDrive key store opening launch campaigns to strengthen brand presence and market impactDo you have experience in FMCG/retail ?Bachelor degree in Marketing/ Business Administration or related disciplinesMinimum 8 years of marketing experience especially in brand marketing and brand equityExperience in FMCG or retail industry is an absolute advantageStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills Creative, adaptable, high learning agilityWell-organized, enjoy working in fast paced organization Good command of both written and spoken English and ChineseIs this your next challenge in Marketing?Brand StrategyDevelop and implement brand strategies that strengthen brand equity and support overall business objectivesContribute to the development of brand positioning and identify growth opportunities across key market segmentsInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesBrand Communication and ActivationDevelop creative communication ideas and contribute to impactful brand campaignsLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingCreate and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsStore BrandingUnderstand the store brand identity of Mannings and translates this to excellence in execution at store levelDrive key store opening launch campaigns to strengthen brand presence and market impactDo you have experience in FMCG/retail ?Bachelor degree in Marketing/ Business Administration or related disciplinesMinimum 8 years of marketing experience especially in brand marketing and brand equity

Is this your next challenge in Marketing?

Is this your next challenge in Marketing?Is this your next challenge in Marketing?

Brand Strategy

Brand StrategyBrand Strategy
  • Develop and implement brand strategies that strengthen brand equity and support overall business objectives
Develop and implement brand strategies that strengthen brand equity and support overall business objectivesDevelop and implement brand strategies that strengthen brand equity and support overall business objectives
  • Contribute to the development of brand positioning and identify growth opportunities across key market segments
Contribute to the development of brand positioning and identify growth opportunities across key market segmentsContribute to the development of brand positioning and identify growth opportunities across key market segments
  • Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives
Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiativesInterpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives

Brand Communication and Activation

Brand Communication and ActivationBrand Communication and Activation
  • Develop creative communication ideas and contribute to impactful brand campaigns
Develop creative communication ideas and contribute to impactful brand campaignsDevelop creative communication ideas and contribute to impactful brand campaigns
  • Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing
Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketingLead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing
  • Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints
Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpointsCreate and execute integrated marketing campaigns and activations across functions that buildawareness, customerengagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints
  • Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels
Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channelsPartner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels

Store Branding

Store BrandingStore Branding
  • Understand the store brand identity of Mannings and translates this to excellence in execution at store level
Understand the store brand identity of Mannings and translates this to excellence in execution at store levelUnderstand the store brand identity of Mannings and translates this to excellence in execution at store level
  • Drive key store opening launch campaigns to strengthen brand presence and market impact
Drive key store opening launch campaigns to strengthen brand presence and market impactDrive key store opening launch campaigns to strengthen brand presence and market impact

Do you have experience in FMCG/retail ?

Do you have experience in FMCG/retail ?Do you have experienceinFMCG/retail?
  • Bachelor degree in Marketing/ Business Administration or related disciplines
Bachelor degree in Marketing/ Business Administration or related disciplinesBachelor degree in Marketing/ Business Administration orrelated disciplines
  • Minimum 8 years of marketing experience especially in brand marketing and brand equity
Minimum 8 years of marketing experience especially in brand marketing and brand equityMinimum 8 years of marketing experience especially in brand marketing and brand equityExperience in FMCG or retail industry is an absolute advantageStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills Creative, adaptable, high learning agilityWell-organized, enjoy working in fast paced organization Good command of both written and spoken English and Chinese
  • Experience in FMCG or retail industry is an absolute advantage
Experience in FMCG or retail industry is an absolute advantageExperience in FMCG or retail industry is an absolute advantage
  • Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills
Strong in stakeholder management, self- motivated with excellent communication and interpersonal skillsStrong in stakeholder management, self- motivated with excellent communication and interpersonal skills
  • Creative, adaptable, high learning agility
Creative, adaptable, high learning agilityCreative, adaptable, high learning agility
  • Well-organized, enjoy working in fast paced organization
Well-organized, enjoy working in fast paced organizationWell-organized, enjoy working in fast paced organization
  • Good command of both written and spoken English and Chinese
Good command of both written and spoken English and ChineseGood command of both written and spoken English and ChineseMannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team. DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.comMannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team. DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.DFI Retail Groupis responsible forensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process isin accordance withall applicable laws and compliant with the Code of Practice on Human Resource Management.To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com

To find out more about Our Businesses and Our People, please visit our websiteTo find out more about Our Businesses and Our People, please visit our websitehttps://www.dfiretailgroup.comhttps://www.dfiretailgroup.comhttps://www.dfiretailgroup.comApply Share this job Share Email Facebook LinkedIn WhatsApp Similar jobs Category Officer Hong Kong Finance Assistant Manager, Group Technology Hong Kong Digital Insights Senior Specialist Hong Kong View allApplyApplyApplyApplyShare this job Share Email Facebook LinkedIn WhatsAppShare this job Share Email Facebook LinkedIn WhatsApp

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