About the Role

About the Role

PulsePoint is seeking a Director of Product Management to lead our Intelligence Group, the team responsible for the machine learning, identity, targeting, and data science capabilities that power our healthcare programmatic advertising platform. This is a senior leadership role combining deep technical product ownership with commercial vision, sitting at the intersection of data science engineering and ad tech.

PulsePoint

PulsePoint

is seeking a Director of Product Management to lead our Intelligence Group, the team responsible for the machine learning, identity, targeting, and data science capabilities that power our healthcare programmatic advertising platform. This is a senior leadership role combining deep technical product ownership with commercial vision, sitting at the intersection of data science engineering and ad tech.

The Intelligence Group owns five product streams: a real-time programmatic optimization engine, AI-powered targeting intelligence, identity resolution and taxonomy infrastructure, third-party data partnerships, and campaign forecasting. The team translates complex ML models and clinical data signals, including pharmaceutical prescribing activity, diagnosis patterns, and healthcare professional engagement data, into commercially valuable ad products used by the world's leading pharmaceutical and healthcare brands.

The Intelligence Group owns five product streams: a real-time programmatic optimization engine, AI-powered targeting intelligence, identity resolution and taxonomy infrastructure, third-party data partnerships, and campaign forecasting. The team translates complex ML models and clinical data signals, including pharmaceutical prescribing activity, diagnosis patterns, and healthcare professional engagement data, into commercially valuable ad products used by the world's leading pharmaceutical and healthcare brands.

This role demands someone with a strong foundation in ad tech optimization algorithms, the ability to build trusted relationships with data science researchers, and the commercial instinct to turn those capabilities into revenue-generating products. You will manage a team of product managers across five streams and report to the Chief Product Officer.

This role demands someone with a strong foundation in ad tech optimization algorithms, the ability to build trusted relationships with data science researchers, and the commercial instinct to turn those capabilities into revenue-generating products. You will manage a team of product managers across five streams and report to the Chief Product Officer.

Key Responsibilities

Key Responsibilities

ML Optimization & AI Platform

ML Optimization & AI Platform

Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework.

Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework.

Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework.

Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking.

Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking.

Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking.

Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research.

Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research.

Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research.

Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models.

Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models.

Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models.

Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners.

Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners.

Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners.

AI Targeting, Identity & Taxonomy

AI Targeting, Identity & Taxonomy

Own our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug, disease context, and AI-driven medical publisher targeting environments.

Own our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug, disease context, and AI-driven medical publisher targeting environments.

Own our AI-powered targeting recommendation engine and direct real-time contextual AI integrations for pharmaceutical drug, disease context, and AI-driven medical publisher targeting environments.

Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties, and assessment of major industry identity shifts on onboarding and clean-room capabilities.

Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties, and assessment of major industry identity shifts on onboarding and clean-room capabilities.

Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher properties, and assessment of major industry identity shifts on onboarding and clean-room capabilities.

Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns.

Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns.

Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns.

Data Partnerships, Audience Products & Forecasting

Data Partnerships, Audience Products & Forecasting

Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement; own the product side of integrations with major healthcare data providers.

Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement; own the product side of integrations with major healthcare data providers.

Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement; own the product side of integrations with major healthcare data providers.

Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management.

Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management.

Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management.

Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows.

Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows.

Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows.